Digital Marketing
5 Digital Marketing Trends In 2023
It is that time of the year when we at Paprika ads watching out of what is coming next. Consumer expectations are constantly changing, therefore all marketing strategies are also changing every year.
It is important to look on digital marketing strategies and keep up with the latest trends. While some companies were benefited by the new technologies other found it difficult to keep up. New marketing strategies especially in the digital world are coming and here is to what you can expect for 2023.
#1. Increased use of Artificial Intelligence (AI)
Artificial Intelligence is by now established in the digital marketing industry. By using AI, you can gain insights about customer data which can be used to create marketing methods that will boost your sales. This data also help markets to optimize spending target and tailor their content and increase the consumer experience.
According to Forrester, AI Software will Grow 50% faster than the overall software market and at least 10% of businesses will spend money on AI-supported digital content. Therefore, 2023 is the year that you should keep an eye on AI and invest in tools with AI capability as well as develop your skills.
#2. Visual Content
Social media platforms have expanded their visual features and they are all having more visual content. Business started to get better results from videos and more traffic on their website since social media helped them to increase the audience engagement.
Videos attract the audience attention more than text or photos. Therefore this year 2023, we are expecting to see a significant increase in video content.
#3. Content Engagement
Although, companies have integrated chatbots into their interaction strategies, consumers still prefer to communicate with brands because they feel more valued and heard. Therefore brands, must produce more interactive content such as live videos, polls and competitions to promote more communication.
#4. Personal Branding
Creating a brand presence is important as this will increase your online audience. You can read more about personal branding here.
#5 Increase in Influencer Marketing
Finally, influencer marketing will also dominate 2023. Influencer marketing is a type of social media marketing that involves working with individuals that they have large social media following to promote brand or product. In 2023, more business will invest in influencer marketing as it is one way to reach many potential customers.
