Paprika ads have been always contacted with inquiries from a range of different companies requiring support with their marketing strategy and marketing planning. Our team found a process which makes it easier for our clients to gain a full understanding of the different aspects of marketing services that are available to them. Having this in mind, we are able to work with...

Branding: Why Is Important For Your Business? Branding, plays, an important role for a business and should never be underestimated. The reason is that brand identity increases value, gives a staff a sense of belonging and helps customers to easily identify a company and its products. First thing, that comes to mind when we are concerning branding is a memorable logo. However,...

Create the Right Brand Voice For Your Business Brand identity is not limited to slogans, images, logos. The tone is also a way for you to communicate your values and spread your marketing messages. You need to be careful with your brand’s voice, otherwise you will end up having random voices and tones and will not provide a consistent image of your brand. So how you can...

Hashtags are trend, everyone loves them, everyone uses them and of course in all social networks. So what’s the right way of using hashtags? The simple way to understand hashtags is to know the reason of their existence, the best practices and what you want to gain from it. For every social network there’s different reason. The History of Hashtags The first hashtag was...

Infographic: Why Use Infographics in Digital Marketing?   The use of Infographics is a trend that’s changing how we share, curate and organise online information. An infographic is an efficient way of putting together images, text and design to create a content that tends to shared across a wide range of online platforms. If you are sure whether or not to integrate them...

How to Find the Right Social Influencer for Your Brand? As more and more customers turn to social media to direct their buying decisions, online content and social conversations have a huge impact on how and what people choose to buy. Marketers now, have seen a declined effectiveness of mass marketing campaigns as customers are not rely on a traditional marketing campaigns. Many...

Can Animated GIFs help your Content Marketing? The Internet is experiencing a popularity with animated GIFs. Standing for Graphics Interchange Format. This file type has been around since 1980s and remained one of the most commonly used image types on the web. However, if you are planning to use them on your Content Marketing Strategy, use them wisely! Reason is, that can be...

Tips for Social Media Customer Service A social customer service strategy can be the last thing on anyone’s mind. Unfortunately, brands can be just too busy on sending out promotions and forgetting the two-way communication. This is probably one of the most missed opportunities for small businesses when it comes to social media. While you may have a social media strategy you...

Digital Marketing in Fashion Industry In this digital era we are now living on, online fashion market is another crowded industry that it can be difficult to distinguish your brand from competition. Paprikaads,  it’s here to share with you the best ways to leave your mark in this digital world. When done correctly, fashion digital marketing gets your products in front of...

Email List: Simple ways to grow your subscriber list Experimenting, in marketing is one way to see which option to use in order to market your business especially when it’s a new business. A more established business on the other hand, will evaluate their options on ongoing basis by testing new platforms. One area, that remains the same, although at the moment we are having...