branding
How to Create a Brand Identity?
Branding is the process of developing a consistent image for your business that customers will recognize. Consistency is an essential part of creating a brand identity.In order to develop a strong brand identity, you need to understand your brand and communicate it consistently to all employees. As you can understand, it is not an easy task to define a brand idenity, however is essential if you wan to differentiate yourself form your competitors and stand out in the crowd.
First of all, when it comes to create a brand identity, you should start asking yourself “what’s my brand really about?”. Then, you go ahead and create a personality and a brand voice that resonates with your audience.
#1. Identify your purpose
Do you know why you are doing this business? There is no need to feel scared because it is a common questions everyone goes through.
In order to identify your brand’s purpose you should follow the next steps.
Step 1: What does your product or service solve?Â
The first step is to identify your brand’s purpose is to understand what your product or service solves for your customers.
Step 2: Who are you trying to reach?
You need to know who you are trying to reach with your product or service. There are many different types of people in the market so you should identify their needs and wants.
Step 3: What is the problem?
Your customers have problems and you need to find the root that caused it. Your product is not useful if you see no problem.
Step 4: What are your values?
Your customers are unique and different and therefore you need to know your values in order to serve them better.
Step 5: Why are you doing it?
You are doing business and selling your product or service but you should first need to know your core values to success in your business. If you do not understand and know your brand’s purpose, then you waste your money and lose any potential opportunities. It is better to think twice before starting a business before you invest money and time.
#2. Define Your Brand’s Personality
If you don’t know what is your brand’s personality, then you need to define it unless you know what kind of company you are. For example, if you are selling cakes then it means that it differs from a marketing agency which offers marketing services. So, in order to define your brand’s personality you should know what kind of products you will offer to your clients.
#3. Find Your Target Audience
First, you need to know who your target market is and what you want to achieve. This way, you can limit your target audience and make sure they’re the right people you’re trying to reach.
#4. Choose Name
It is important to think about the name of your brand. The name of your business will affect it for good or bad. If you choose a wrong name, you will lose money and then you will not be able to stand out from competition.
How to choose a name?
First you need to choose something unique. A name is nothing but a representation of a brand. A brand should represent you and your products, services or whatever your want to sell. Therefore, it is important to find a name that represents also your brand. In addition, you will have to choose a short and sweet name. People tend to remember names that are short and will be easy to remember.
#5. Discover Your Brand’s Core Values
Your brand’s core values represent the essence of your company. They are the principles that guide and motive you to make decision while developing your brand. These are as follow:
- Empowering
- Trustworthy
- Relatable
- Polished
#6. Create a Logo
A logo is the face of your business. It tells the world who you are and what you do. A well designed logo will communicate a message to the consumer and help them to understand what your brand is all about.
#7. Choose Your Colors
Creating a brand identity is a difficult task to perform. This is because you need to think about aspects of your business. You need to consider the colors, fonts and graphics. Then write down your goals, by doing this will help you to choose the colors that will reflect your goals. Be aware, that you cannot choose any random color. You need to choose colors that are related to each other and you need to understand what the colors are trying to communicate.
#8. Identify The Message You Want To Convey
Your brand identity is the first impression your customers get when they see your logo. When you talk about brand identity, it means that you are discussing how your customers perceive your business and the message you want to convey to them. So, before you start customizing your product, you need to make sure yo know what kind of brand you want to represent.
#9. Create a Website that Complements Your Brand
Designing a website is a bit challenge. To make sure that your website stands out from the crowd, you need to develop a website that matches your business brand identity.
ConclusionÂ
Creating a brand identity is an important first step for any business, whether it’s a blog, a side business. This includes your logo, product packaging, website, and anything else you post.
When you can build a strong brand identity, you can simultaneously grow your business and your brand.
