5 Key Components for an Effective Customer Journey   What is a customer journey? A customer journey is the process or series of steps where a customer goes through to reach their end goal on your website. This journey is used to demonstrate a) the way users currently interact with the service / website / product, b) the way users could interact with the service / website /...

Digital Marketing in Fashion Industry In this digital era we are now living on, online fashion market is another crowded industry that it can be difficult to distinguish your brand from competition. Paprikaads,  it’s here to share with you the best ways to leave your mark in this digital world. When done correctly, fashion digital marketing gets your products in front of...

  Gamification in Content Marketing Strategy In order to apply gamified strategies into your content marketing, it doesn’t required you to be a large organization or have a massive marketing budget. Gamification can work for almost any product or service and can be adaptable to every budget. Let’s discover more about it…. What is Gamification?  ...

How to Optimise your Facebook Page? There is no doubt that Facebook is the most recognised social network for marketing activities. If you are one of those who are using Digital Marketing Strategies to promote their business then you have probably realised how important is the online presence to connect with clients. With most companies using Facebook to promote products and...

Digital Marketing in Financial Industry   The rise of Digital Marketing continues to rise and has changed every aspect in many businesses. From how employees communicate with one another to how they connect with buyers and customers, therefore a digital strategy is crucial in every industry. In fact, now, businesses without a dedicated digital campaign are considered to be...

5 Digital Marketing Strategies for Startups   Most of the startups would like to start Promoting their business on the lowest cost possible and of course drawing up an efficient and cost-effective budget. Bellow there some ideal digital marketing strategies that may be useful to start with.   Facebook Targeting Facebook Targeting lets you target profiles on the social...

Security in Social Networking Platforms: What businesses need to know.   It’s not new news that Social Media Social has quickly become one of the best ways to engage your customers. Here at Paprika we are always suggest our clients to use their Social Media and we are aware that million of dollars are being spent on this Marketing method that wasn’t exist...

Digital Marketing for Hospitality Industry While travellers plan their trips to make the most of their stays, travel marketing experts need to plan their digital budgets and strategies. To make the best decisions, travel marketers need to know the latest trends and tactics for successful marketing. Your Website Website is the first thing someone should invest his money. This is...

Digital Marketing in Healthcare Industry   Digital Marketing is playing a vital role in every industry. Medical practices or healthcare industries are no different. Digital Marketing includes more or less, social media marketing, search engine marketing, content marketing and mobile marketing. In these categories is where healthcare industry should start building upon to their...

How to Engage your Visitors & Take Actions on Your Site Providing valuable offers to your visitors is not difficult but to make your visitor click and engage with your content is somehow not that easy! A simple CTA (Call-to-action) button is not attracting anyone anymore. But in order to catch his eye let’s see what you can do!  Free Trials By offering free content to...