How to Create a Brand Identity? Branding is the process of developing a consistent image for your business that customers will recognize. Consistency is an essential part of creating a brand identity.In order to develop a strong brand identity, you need to understand your brand and communicate it consistently to all employees. As you can understand, it is not an easy task to define...

6 Types of Blog Articles That Every Blogger Should Know A blog post in an article that includes text, images, videos or infographics. Blogs can be used for a personal use or for businesses. Blog posts help you get a high rank in the Google Search Results and to increase your brand visibility. In addition, blogging is a great tool for businesses that would like to attract new...

Why Emojis are important In Your Marketing What are emojis? Emojis are images that can fit into text, emails, posts to convey a message or an emotion. Emojis communicate complex thoughts or emotions with simple pictures. In addition, humanize your messaging. Emoji Marketing Strategy When preparing your emoji marketing, brands should consider which platforms their audience is using...

In today’s marketing world there are two types of terms (Inbound Vs Outbound Marketing) and is important to know the steps involved. Inbound Vs Outbound Marketing Inbound Marketing The first step of inbound marketing is to attract visitors as you do not need to attract random people. Here is the necessity of content marketing which attracts a specific audience that you know...

When you first think about visual branding, the first thing that comes to your brain is logo, fonts, the colors the overall feel and style. However, the first thing you need to think is what you want to communicate and what it want it to say. What Your Visual Branding Needs to Say About Your Brand #1 Your Message and Mission It is important that your graphics and branding are...

9 Powerful Words to Use In Marketing Every business owner is looking for a silver bullet campaign to turn organic website traffic, website pages, email newsletters and other copy into dollar signs. Well, that’s not really how it works. To build the bridge of your marketing materials from consumer to customer, there are some basic elements such as quality and trust that must...

Marketers and graphic designers know already that color plays a major role in the success of any marketing campaign. Specific colors tend to stir a certain emotions in customers thus creating brand relevance and motivating purchases. We are going to list 10 colors that increase sales along with the specific emotions they evoke. RED Red is the color of power. It gets people’s...

Marketing is one big experiment. What may have been working yesterday doesn’t always work today. The key is to test, test and test and then analyze. If you are not tracking your results, you have a major disconnect happening. Today, will share some ideas to jump start your marketing efforts. Some of these will work and some of these will rock your business Come back, to make...

Getting new clients changes at every new stage of your company. Find out ways to gain new clients for your business.  Invest in a website, Facebook page, and Instagram account. First, you need to put yourself on the internet. Start by doing your social media functional by providing all of your business information. They do not have to be fancy to start with. Walk into every...

What is emotional branding? At the time where people are more vocal than ever about their feelings trying to implement emotions into a brand strategy seems like a nightmare of a task. It is not difficult as it seems. Few companies can really see success. Emotional branding has emerged because companies have realized that people are tired of being sold to. It is more effective to...