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branding

These Branding Mistakes Could Be Costing You Money

Brand is the soul of your business. It encapsulates everything you want to communicate to your customers. The hard part is to evolve your customers over time so they also...

How To Customize Your Event Marketing Strategy

As in all marketing strategies, the most important thing to keep in mind is to know your audience. Customizing a marketing strategy to reflect your target audience yields higher ticket...

How To Use Story In Your Marketing

There’s no doubt that you have heard many times how important story is in marketing! Right? Story is what makes you unique and stand out. It’s the one thing that...

How to Successfully Rebrand Your Company

Did you know 43% of customers spend more money with brands they’re loyal to? To be an accomplished and respected company, your branding strategy must contain six crucial elements—and it’s far...

How to Improve Your Brand’s Communication Strategy

As Marketers, we strive to communicate with customers in the ways that they prefer. In fact, Marketing is becoming increasingly consumer-driven. For instance, with the rise of social media marketing,...