branding |
May 12, 2020
How to Build a Brand and Not Just a Business
Building a brand is not something that happens overnight. It’s something that evolves over time and will continue to evolve as your business grows. In order to initially build a brand...
branding |
January 9, 2020
How To Build a Strong Brand Equity
Brand equity is the value of customers’ perceptions of your brand. Indeed, negative brand equity can mean misalignment between your brand and consumer opinion. This can ultimately hurt profits if...
branding |
December 3, 2019
These Branding Mistakes Could Be Costing You Money
Brand is the soul of your business. It encapsulates everything you want to communicate to your customers. The hard part is to evolve your customers over time so they also...
branding |
August 19, 2019
How To Customize Your Event Marketing Strategy
As in all marketing strategies, the most important thing to keep in mind is to know your audience. Customizing a marketing strategy to reflect your target audience yields higher ticket...
branding |
June 21, 2019
How To Use Story In Your Marketing
There’s no doubt that you have heard many times how important story is in marketing! Right? Story is what makes you unique and stand out. It’s the one thing that...
branding |
April 8, 2019
How to Successfully Rebrand Your Company
Did you know 43% of customers spend more money with brands they’re loyal to? To be an accomplished and respected company, your branding strategy must contain six crucial elements—and it’s far...
branding |
January 21, 2019
How to Improve Your Brand’s Communication Strategy
As Marketers, we strive to communicate with customers in the ways that they prefer. In fact, Marketing is becoming increasingly consumer-driven. For instance, with the rise of social media marketing,...
branding |
January 15, 2019
5 Ways to Market Your Business on a Small Budget
As a small business owner, promoting and marketing your shop is either one of your favorite tasks or one you absolutely dread. It can feel consuming, costly, unproductive and leave...
branding |
November 28, 2018
5 Top Benefits of a Strong Brand
There are many benefits of building and maintaining a strong brand. Here are top five benefits you can expect to see when you have a strong brand. Customer Recognition If...
branding |
November 13, 2018
How to Create Audience List Before Launching Your Blog
Create Your Audience Before Launching Your Blog If you are here then you probably want to know how to create your audience before you launch your blog. Right? Wait, can...