Digital Marketing
Every second of every day, Google processes more than 40,000 search queries.
Now there are more sophisticated algorithms, marketing software and data collection than before – marketers and online businesses need to come up with new innovative ways to reach and engage their customers.
The advantages of interactive marketing have never been more apparent. Savvy digital marketers are designing and implementing innovative, state-of-the-art technology to improve the customer experience.
So, what is interactive marketing?
Interactive marketing is a way that can be incorporated into your marketing strategy and can convert more prospects into your sales funnel and shorten the buying cycle.
Examples of interactive marketing include:
Contests – an effective way to grow your customer base and increase brand awareness. People have a natural inclincation to be competitive and everyone wants to win. A contest is a great way to get the customer to engage with and familiarize themselves with your brand.
Quizzes, polls, survey – Is another fun and engaging way to combat customer boredom.
Videos and email marketing – to answer questions and explain buying process.
Interactive infographics – Moving graphics such as adding a click animation button, catches and maintains a user’s attention.
Messenger bots – add a conversational touch to customer interactions, leaving them with a favorable impression of your business.
The seven advantages of using interactive marketing
User Engagement
Interactive marketing delivers your message by engaging your users to take action. It creates excitement and interest and it gives them information that they are looking in real time.
It enables users to pick up their own journey and answer questions that they have on their mind. For example, messenger bots gives your customers a one-on-one conversational experience, without you having to invest the time, money and training that will otherwise need by employing someone as a customer service representative.
Conversion Improvements
Things like pop-ups, eBook downloads and generic signup forms are deceasing in effectiveness. People starting to loosing their patient with outdated and over-used lead generation tactics. The good news is that, your competitors probably are using these tactics still so there is a room for you to take the opportunity and stand out.
Qualified Lead Generation
With interactive marketing it is much more easier to gain qualified leads. You can weed out any low-quality prospects with deliberate questions and targeted content. For example, you could create a fun and engaging questionnaire for your website visitors, or use qualifying questions in a contest.
Customer Feedback
Your customer’s feedback is incredibly important for businesses. Without it, you are unable to make improvements to your sales messaging and it is also a way to learn what your customers like or dislike about your products.
Polls and surveys are giving a quick way to your customers to share their opinions about your product or service. Getting a real-time feedback from customers can also arm you with powerful social proof elements such as stats and testimonials.
Personalization
Interactive marketing views the consumer as an individual with unique goals, needs, wants, and problems that only your business can solve. The experience is tailored to talk to and satisfy these personal elements.
Interactive marketing techniques can give consumers this type of experience much more effectively than static content. Through polls, surveys, calculators, or quizzes, you can give your customers a voice.One way to personalize the experience for a prospect is to let them pick their own journey with interactive video.
Final Thoughts
Your customers are counting on you to continue your relationship with them. Speaking to them as individuals, and giving them content that is highly engaging, personalized, and conversational will feed the symbiotic relationship between customer and business owner.
