Security in Social Networking Platforms: What businesses need to know.   It’s not new news that Social Media Social has quickly become one of the best ways to engage your customers. Here at Paprika we are always suggest our clients to use their Social Media and we are aware that million of dollars are being spent on this Marketing method that wasn’t exist...

Digital Marketing in Healthcare Industry   Digital Marketing is playing a vital role in every industry. Medical practices or healthcare industries are no different. Digital Marketing includes more or less, social media marketing, search engine marketing, content marketing and mobile marketing. In these categories is where healthcare industry should start building upon to their...

Inbound Marketing: Why Does it Matter? Inbound marketing is the new normal. If you provide value to customers first, they will respond by returning that value back and do business with you. How to get started? First, you need to know what inbound marketing is. Inbound, is anything that provides value to your target customer without asking anything from them in return. There many...

How to run a successful Facebook Contest Every business that has a Facebook page wants to have thousands of likes! Getting them for free is..impossible! Obtaining likes through advertising is possible but..it can be expensive. Contests on the other hand can be equally effective and not that expensive! If you want to run a Facebook contest and you want to succeed, here are some of...

5 ways to Optimize your Facebook Ads So, you have been using Facebook ads for a long time now? Do you actually see any leads? Can you see any success with your Facebook ads? Many questions can go through someone’s mind, while advertising online. In this blog entry will discuss some of the optimization tips that can help you see success with your Facebook Ad account. Question:...

L is for your Local Marketing “87% of people who search for a local business call or go to that type of local business within 24 hours” If you are a small business owner, you might think that you can’t market your business the way that the large business do. However, there’s nothing to worry about. If you are a local business you can brand yourself locally and be...

How to Use Instagram for your Business Instagram is a rapidly-growing photo sharing community, which can benefit your business’s exposure. Many businesses are using Instagram as part of their Online Marketing Strategy. Although, it is really hard to get noticed and get as many followers as you can, key to success, is to share unique content from your business.   Show your...

  7 Social Media Marketing Tips for Businesses Did you just start with Social Media Marketing Strategy or Digital Marketing but don’t know how to influence or you worry that no one is yet know your business? Don’t worry. Successful people started from 0! In the Media world, there are a lot of Social Media Channels, but you don’t have to be on all of them. The...

In Marketing, it’s all about numbers! Or is not? The reality is that, you can buy more than 10k fake followers at a low price but is that want you really want? Success is not having 10k that will not invest in your company but have 100 followers that can be converted into sales. We are always talking about the Digital Marketing Planning your business must have. By thinking to buy...

Digital Marketing is important for those who want to have a successful business online. If you want to kick-start your career in Digital Marketing, you need to understand consumer’s behaviour and actions. It’s easy to say a digital strategy is needed. However, you need to start with it. First of all, you need to consider your online plan and how to make use of the tools that are...