Relationship marketing doesn’t only consider a better relationship with customer markets but it also considers the development and enhancement of relationships with supplier and recruitment. Relationships with Suppliers If the relationships with suppliers are concerned, there is a clear evidence that organisation are moving away from a traditionally adversial relationship to...

It is common between businesses to use advertising, marketing and branding to convince consumers, clients, stakeholders etc to buy their good and services or invest in the organization. Many people usually misunderstood the three terminologies as their meaning can be confusing due to close connection and purpose. However, knowing the differences among these words can help your...

November and December sales are always on the rise. Last year $690 billion, according the National Retail Federation and roughly 20% of those sales were made online. Marketers should complement their in-store marketing plan with a string digital strategy that not only encourages lapsed customers to complete a purchase but also drives brand awareness and brings new users to the...

Instagram has a tool that will let users download a copy of everything they’ve shared to the network. The tool, which can be accessed, is currently only able to be used on desktop browsers. Access via iOS and Android will be available in the future. Users can request a copy of their data using the tool, which can be sent to them withing 48 hours via email. The email will...

Google Wants to Make Audio Content Searchable Google wants to change how people discover audio content in search results. In a recent interview, Zach Reneau-Wedeen of Google’s podcast team details the company’s plans to prioritize audio in the same way it does text, images, and video. ”Right now Google is really good at giving you text and video related to your search query. With...

Bing Ads Price Extensions Bing ads launched a new feature that will allow users to add price extensions to search ads. Price extensions let advertisers more effectively showcase products or services, with click leading to a sales page on their own page or a third-party storefront.   The Bing ads price extension are currently available in the US and will roll out international...

Google has updated its ads to let users mute ads that they’ve seen repeatedly.  This applies primarily to remarketing ads that encourage users to buy a product they’ve previously shown an interest. Google calls these Reminders and in some cases, they can be useful. Most of the times, though, they can become annoyed.  Now, Google with its latest update, you can mute specific ads....

Email Marketing is the most powerful form of Online Marketing. But in order to run an email marketing campaign, it is necessary to understand how email marketing works. Nothing is more important than ensuring emails are delivered and opened. Steps to Avoid SPAM Folder for your Email Marketing Campaigns Avoid Purchased Lists Purchased lists are there just to devastate your...

‘Stories’ will be available to all pages in order to increase the usage of the feature. There’s no doubt that Stories on Facebook have been struggling to make their way when you compare the same feature on Instagram or Snapchat. However, Facebook is not going to give up on Stories but will make the feature more widely available. Now pages, in addition to...

Facebook Video: Five Key Metrics for Measuring success Facebook video has become a powerful content type for social marketers. In fact, Facebook video has become such an important part of social marketer’s content strategy. In this post we are going to present video-specific metrics that will you to measure and optimize your video content. View-through rate This metric...