5 Key Components for an Effective Customer Journey   What is a customer journey? A customer journey is the process or series of steps where a customer goes through to reach their end goal on your website. This journey is used to demonstrate a) the way users currently interact with the service / website / product, b) the way users could interact with the service / website /...

Digital Marketing in Fashion Industry In this digital era we are now living on, online fashion market is another crowded industry that it can be difficult to distinguish your brand from competition. Paprikaads,  it’s here to share with you the best ways to leave your mark in this digital world. When done correctly, fashion digital marketing gets your products in front of...

  Gamification in Content Marketing Strategy In order to apply gamified strategies into your content marketing, it doesn’t required you to be a large organization or have a massive marketing budget. Gamification can work for almost any product or service and can be adaptable to every budget. Let’s discover more about it…. What is Gamification?  ...

How to Optimise your Facebook Page? There is no doubt that Facebook is the most recognised social network for marketing activities. If you are one of those who are using Digital Marketing Strategies to promote their business then you have probably realised how important is the online presence to connect with clients. With most companies using Facebook to promote products and...

5 Digital Marketing Strategies for Startups   Most of the startups would like to start Promoting their business on the lowest cost possible and of course drawing up an efficient and cost-effective budget. Bellow there some ideal digital marketing strategies that may be useful to start with.   Facebook Targeting Facebook Targeting lets you target profiles on the social...

How to Engage your Visitors & Take Actions on Your Site Providing valuable offers to your visitors is not difficult but to make your visitor click and engage with your content is somehow not that easy! A simple CTA (Call-to-action) button is not attracting anyone anymore. But in order to catch his eye let’s see what you can do!  Free Trials By offering free content to...

Optimize your Blog Posts for SEO If you are running a blog you can understand how important is for your posts to be search engine friendly. Bellow we are suggesting SEO tips to help your blog get noticed. Keyword Research Keyword Research is an essential for on page optimization. Google Adwords Keyword Tool can be a great tool for your blog. It allows you to find keywords related...

How to run a successful Facebook Contest Every business that has a Facebook page wants to have thousands of likes! Getting them for free is..impossible! Obtaining likes through advertising is possible but..it can be expensive. Contests on the other hand can be equally effective and not that expensive! If you want to run a Facebook contest and you want to succeed, here are some of...

HTTP Connections will be marked as insecure by Google Chrome HTTP might be finally die. Chrome’s security team announced that the browser will start marking websites that use plain HTTP connections for webpages that contain passwords and credit card details, as insecure to protect its users. This update it is planned to roll out in January 2017. The warning will appear in the...

Behavioral targeting is coming to Snapchat Behavioral targeting is coming to Snapchat. This means that advertisers will be able to target users based on their activity. According to Business Insider: [dt_quote type=”blockquote” font_size=”normal” animation=”none” background=”plain”] “What that means is if users were heavy consumers of...