Building a brand is not something that happens overnight. It’s something that evolves over time and will continue to evolve as your business grows. In order to initially build a brand there are some steps that could help and set you apart from your competitors. You can find some of the steps below. 1. Be clear about your story The first is to get clear on your story. Stories give a...

Brand equity is the value of customers’ perceptions of your brand. Indeed, negative brand equity can mean misalignment between your brand and consumer opinion. This can ultimately hurt profits if not managed and maintained. That’s why building positive brand equity is crucial for success. To build positive brand equity, especially for franchise marketing, marketers need...

Brand is the soul of your business. It encapsulates everything you want to communicate to your customers. The hard part is to evolve your customers over time so they also branding you. Here are some of the mistakes to avoid Not getting the logo right A logo says a lot about your brand but if you don’t get it right it can be too complicated to change down the road. This is...

As in all marketing strategies, the most important thing to keep in mind is to know your audience. Customizing a marketing strategy to reflect your target audience yields higher ticket sales. Your copy, content, imagery, tactics and your posting time all needs to align with a target goal which is to convince your audience to buy the tickets for the events. Research and predictions...

There’s no doubt that you have heard many times how important story is in marketing! Right? Story is what makes you unique and stand out. It’s the one thing that grabs the attention of your audience and builds a relationship with them. Story is powerful, and follow some guidelines is always good. Here are few to explore: Create a clear BEFORE and AFTER You have seen...

Did you know 43% of customers spend more money with brands they’re loyal to? To be an accomplished and respected company, your branding strategy must contain six crucial elements—and it’s far more than a logo. Deciding to completely overhaul your brand is a difficult choice and one that should not be taken lightly. However, certain circumstances may require you to rebrand your...

As Marketers, we strive to communicate with customers in the ways that they prefer. In fact, Marketing is becoming increasingly consumer-driven. For instance, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell and consumers essentially become product “co-creators”. The big questions, is “how...

As a small business owner, promoting and marketing your shop is either one of your favorite tasks or one you absolutely dread. It can feel consuming, costly, unproductive and leave feeling a bit icky if you are uncomfortable promoting and talking about yourself and your business. But, today, we are going to talk about how to market your retail business on a small budget and get you...

There are many benefits of building and maintaining a strong brand. Here are top five benefits you can expect to see when you have a strong brand. Customer Recognition If you have a strong brand then it works to build customer recognition. This means that when a customer is shopping for a particular product or considering a company to perform a service, they recognize your company...

Create Your Audience Before Launching Your Blog If you are here then you probably want to know how to create your audience before you launch your blog. Right? Wait, can you do that? Of course! But, you are waiting to launch your blog when you have enough content because you can’t start building an email list without many posts. Well, you can start building and communication...