With over a billion users, Instagram is officially at the forefront of the social media marketing world.  For many years, Facebook has been the main platform for social media marketing. Recently, though, Instagram has not only caught up, but continues to steadily advance past the competition. Providing valuable content to your Instagram account is what your audience needs in order...

As Marketers, we strive to communicate with customers in the ways that they prefer. In fact, Marketing is becoming increasingly consumer-driven. For instance, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell and consumers essentially become product “co-creators”. The big questions, is “how...

As a small business owner, promoting and marketing your shop is either one of your favorite tasks or one you absolutely dread. It can feel consuming, costly, unproductive and leave feeling a bit icky if you are uncomfortable promoting and talking about yourself and your business. But, today, we are going to talk about how to market your retail business on a small budget and get you...

It is common between businesses to use advertising, marketing and branding to convince consumers, clients, stakeholders etc to buy their good and services or invest in the organization. Many people usually misunderstood the three terminologies as their meaning can be confusing due to close connection and purpose. However, knowing the differences among these words can help your...

According to the American Association of Advertising Agencies Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity,...

When developing or launching a new product can often make or break a business, especially if the business is a startup. Some businesses develop only one product while others develop many. Product development offers vary based on the nature of the business and the management style. However, most of the businesses follow the main 7 steps in development process. 7 Steps of Product...

Market Research plays a big role in the overall success of a business and is something that we all know. However, not many organizations realize the importance of it. They only remember it when they hit a point of saturation in their growth or when when they are not growing as expected. A Market Research strategy has many benefits for organizations. To be more specific, the process...

Google Ads will remove the YouTube call-to-action overlay in January 2019 and will introduce a new CTA extension in its place. The New CTA extension for video ads can be applied to TrueView in stream ads and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary goal is to drive awareness or consideration, rather than clicks and...

Affiliate Marketing is the process of earning a commission by promoting other people’s producsts. There are a lot of succesfful affiliate marketers that have been making their living out of their by advertising with Affiliate Marketing Strategy. In case you are curious and would like to know more here is how to do it. We share with you below an Affiliate Marketing Infographic...

Companies use Stories to bring their brands closer to the customers. Whether it’s a product promotion, an inside look, or a how-to video, by sharing this content brands take users to a shoppable page, another social platform, a blog post, or a campaign page. More than 30 other case studies are waiting for you in the infographic below. All you have to do is scroll down and take a...