Travel searches for Google users. Now, users will be able to book cabins, apartments and other types of lodging through third parties like Expedia. The new feature will allow Google users to book vacation lodging via companies including HomeAway,Hotels.com, Expedia, Rentals United, TripAdvisor, VRBO and more, the company announced last week. The feature is already available on...

Here’s an infographic with all the social media trends for 2019. Social Media trends are broken down in the following categories: The next age of data: Trends surrounding changes in dataThe technology revolution: Trends involving technological changesThe self-adoration society – societal changes that will impact marketing Related Articles about Social...

You may never thought about it but there are some key differences that exist between these two services. Advertising/Marketing Services and Marketing. Marketing a physical product (e.g shampoo, computers) is a very different challenge than marketing a service (like telephone communication, Google Ads management etc). Understanding the two different challenges used in product and...

What is Customer Loyalty & Why is it important? Customer Loyalty is a measure of how likely your customers are to do repeat business with you. Different industries have various ways of measuring loyalty but the most basic way is to look at the number of purchases over a customer’s lifetime in your database. Those who are frequently buying from you repeat buyers are...

YouTube is planning to introduce a fact-check in search results for topics that are prone to misinformation. Buzzfeed reports that this feature is currently available to some users in India and that this will be available worldwide. As part of our ongoing efforts to build a better news experience on YouTube, we are expanding our information panels to bring fact checks from...

People, blogs and brands are being very active on Social Media during weekdays. However, they turn into silent on social media on weekends. It is important to utilize a strategy for the weekends, holidays or even if everybody is off for a long summer vacation. There are enough tools to help you to schedule your social media content even if you are unavailable. In this article...

Relationship marketing doesn’t only consider a better relationship with customer markets but it also considers the development and enhancement of relationships with supplier and recruitment. Relationships with Suppliers If the relationships with suppliers are concerned, there is a clear evidence that organisation are moving away from a traditionally adversial relationship to...

Companies and organizations buy products and services in order to support production of their goods and services. This can happen indirectly or directly. Selling goods and services to these companies requires you to have strategies in order to make the best out of B2B Marketing as a vendor. There exists many strategies, however the most effective one is the “market...

Affiliate marketing is a huge business with new affiliates joining every day. The data collected in the infographic below, courtesy to HostingTribunal, shows affiliate marketing is worth over $12 billion globally and has a 10% annual growth rate. By all accounts, becoming an affiliate is a lucrative opportunity. That’s why it’s such a bummer when you don’t get approved by an...

Instagram Stories – Instagram is one of the newer social media sites. With a billion users as of June 2018, it is also one of the most popular. What makes it so attractive for users and businesses is that the content is visually based. As a product vendor, this gives you a much more effective way of highlighting how great your items really are. As they say, a picture is worth...