Google Will Update Its Search Algorithm to Demote Fake News Google is making serious efforts to demote fake news and offensive content in its search algorithm. Soon will see the update on the algorithm which will offer to users new ways to report bad results and is not what the person is looking for. Google admits that they still hasn’t gotten it right when it comes to...

What is AMP and Why It’s Important? Smartphones and tablets have revolutionized the way we access information today. Publishers around the world use the mobile web to reach readers who are using their phones in order to be informed about the news. However, the experience can often leave a lot to be desired. Ever time a webpage takes too long to load, they lose a reader and...

Google will downgrade sites that show mobile pop-up ads.   Google has announced a couple of updates to its mobile search results. First, it will remove the “mobile-friendly” tag on search results and secondly it will..punish sites that show mobile interstitial ads. The deadline of the latter will be of Jan. 10, 2017. As Doantam Phan, Google Product Manager wrote on...

Google’s New Tool Tests your Website Speed Speed plays a vital role for website’s performance and can surely affect Google’s SEO ranking and user interaction on the website. Thankfully, Google, recently announced a new tool which allows you to check your website’s desktop and mobile speed performance. PageSpeed, makes it easier for small business to test...

Motion Stills: Google’s new iOS app for GIFs If you are one of those who love and use GIFs then you will probably like Google’s iOS app, Motion Stills! Google is releasing Motion Stills, which is an iOS app, and is acting as a virtual operator for Apple’s Live Photos. So, what this app does, is that you capture a short video and then a video stabilization...

L is for your Local Marketing “87% of people who search for a local business call or go to that type of local business within 24 hours” If you are a small business owner, you might think that you can’t market your business the way that the large business do. However, there’s nothing to worry about. If you are a local business you can brand yourself locally and be...

Google Calendar: The new feature that wants you to meet your Goals We are always excited when it comes to start the gym, or take up a new hobby but later on, we just “don’t have time|” to carry on with it. Google’s new calendar feature wants to change your mind and squeeze a time into your schedule for these extra activities! The new feature that Google Calendar offers, is that you...

Digital Marketing is important for those who want to have a successful business online. If you want to kick-start your career in Digital Marketing, you need to understand consumer’s behaviour and actions. It’s easy to say a digital strategy is needed. However, you need to start with it. First of all, you need to consider your online plan and how to make use of the tools that are...