Tag: digital marketing
Why Is Digital Marketing So Important for eCommerce Businesses?
Why Is Digital Marketing So Important for an eCommerce Business?
I truly believe that the day when Steve Jobs introduced the first iPhone, was when Digital Marketing became a lot more challenging and.. fun!
Users are no longer consuming content while sitting but, they’re doing it on the go or while multi-tasking.
We’re missing a lot of things because we are constantly staring down at our phones. We’re being distracted by notifications and even phone batteries are having a hard time keeping up with our usage.
All of this creating a big challenge for eCommerce business of all sizes around the world.
Where digital marketing comes into play?
We are no longer:
- Watching TV the same way we used to. TV is now been replaced by Youtube or Netflix.
- Listening to the radio like we used to. It’s now been replaced by podcasts or Spotify.
- Reading newspapers like we used to. It’s been now replaced by emails, apps & websites.
- Paying attention to giant billboards like we used to. It’s now been replaced by a small screen in our hand.
The only way to reach prospects these days and be able to market your product is by utilizing the different marketing channels.
Marketing Channels for eCommerce
One thing that all eCommerce stores have in common is that they incorporate the following channels into their marketing strategy. In other words, they are not focusing on one channel and ignoring the other channels. Leveraging all of them is what makes them successful.
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Search Engine Optimization
Consumers start their shopping journey on Google search. So, you need to make sure that your eCommerce store is optimized for search engines is key. Both onsite and offsite SEO efforts must be put in place and constantly tweaked as search algorithms are changing.
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Search Engine Marketing (SEM)
If you would like to have immediate short-term results and you cannot wait for search engines to rank you (as it takes 3-6 months to see significant traffic from SEO), SEM or paid search (PPC) is the perfect channel. Google Adwords, is a great way to target search queries on Google.com.
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Email Marketing
Email marketing is still alive. It is still one of the most effective digital marketing channels for retailers delivering positive ROI.
Emails play a huge role in customer shopping experience. Users might email questions about products or general request information about your company. You send invoices through emails. You remind customers of their abandoned shopping carts and much more. Scheduling emails can certainly help you increase your sales and having email campaigns helps you to communicate with shoppers and promote your offers. -
Content Marketing
You are an online retailer. You cannot just be focusing on selling. You need to provide value without requiring customers to make a purchase. That’s where you integrate content marketing into your strategy.
Customers want to find solutions to their everyday challenges. In this way, you delight customers by creating a valuable content. It can be a simple buying guide or short blog post explaining how to cook something. By creating such type of content will help you build awareness, nurture your prospects and delight current customers. -
Social Media Marketing
Social media networks are here to stay. In here, is where all the consumers’ attention is. Posting regularly on Facebook or Instagram is an only a part of the solution. Digital Marketing professionals must include paid social media as part of their strategy since social networks are making it harder to reach an audience without paying.
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Display Advertising
Banner ads are no longer as effective as they used to be but if it is planned right it can have a positive impact. Internet users are ignoring the banner ads on websites they visit unless your ad has the right message.
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Remarketing
Remarketing might harm your marketing strategy but if done right, it can truly help eCommerce stores convert shoppers into actual customers. New technologies allow retailers to dynamically target website visitors with specific products or content they might be interested in.
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Mobile Marketing
The internet browser is no longer the only software used to access the web. We’re now using app more than ever. Just look how many apps you’re using when socializing with friends. Having a mobile strategy is important. Users behave differently on smartphones and digital marketers need to be there at the right time with the right message.
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Affiliate Marketing
How do you get websites talking about you? Work with affiliates by giving them an incenctive for sales they bring to your online store. Building an engaged affiliate network will certainlu boost your overall marketing campaings by helpng spread the work online.
Conclusion
Traditional marketing is not dead but it’s no longer having the same impact as it used to have. Prospects are on smartphones. The only thing that you must be aware is to always find ways of grabbing shoppers attention. You need to make your shoppers take action at the right time and purchase your valuable product.
4 Tips Using Digital Marketing for the Holiday Season
4 Tips Using Digital Marketing for the Holiday Season
For retailers, the holiday season is the craziest time of the year. On Black Friday and Cyber Monday, most of the shoppers will be shopping from the comfort of their own homes. This is where the digital marketing advertising becomes essential. Bellow we are providing four digital marketing strategies to meet your consumer’s expectations.
- Offer Free or Discounted Shipping
Free shipping is a must. The reason is that free shipping can be fundamental to success during the holiday shopping event of the year. Failing to offer free shipping lead them to shop elsewhere if that option is not available on your site. - Start your holiday marketing campaign early
The sooner you start your digital marketing strategy for the holiday season the better. It is difficult for brands to break through the holiday season noise but if your ads are available to consumers they will definitely start looking for you and what you offer to them. If your advertising is not running then this should be made a priority. - Promote your product via social media
There’s no easier way than promoting your product through social media channels. This is a great way to spread season greetings, connect and promote your brand to consumers and get the word out about deals and sales exclusive to the holidays. - Remarket your users
Drive shoppers to complete checkout in abandoned carts. By sending simple yet personalized emails you can remind your shoppers that they have a cart with items still in it. The message should contain item quantities, price reductions.
Media Strategy: What is it and how do you create one?
What is a Media Strategy?
A media strategy is a plan of action that helps businesses reach their target audience and improve their overall conversion rate by reaching the right audience. It’s important when trying to find the right audience, to know about the exact demographic in order to get their attention in the most effective way.
What are the key components when creating your Media Strategy?
- Identify Target Market
The demographics of your target audience should be taken into consideration. The more you know about your marketing strategy the more effective your overall marketing strategy will be. You will need to identify your marketing, where, how they spend their time and how the audience can most effectively be reached. Example: Marketing through mobile apps and social media would be more effective for reaching teenagers than traditional media would be. - Measurable Objectives
During your strategy process, it’s important to identify objectives and goals. These should be measurable and specific if a goal is “make more money” although they can be measured there is no any specific tactic involved. But “Increase profit by 20% by Q3” is a more specific and realistic goal. It can be seen that, introduces a time aspect that creates the ability to measure and draft a timeline to work on. - Marketing Budget
In every media strategy, one must also consider a marketing budget. Without a budget, it possible to waste thousands for dollars without realizing. Having a set of a budget encourages you to think each tactic by protecting you from spending money that you do not have. - Learn from your Results
The most effective media strategies are those that evolve over time. If a company launched a strategy that didn’t bring the expected results, the company must learn and be in the position to know what went wrong in order not to apply the same strategies but implement something new or improve the current ones.How to Create a Media Strategy?
- Who’s your target audience? The first thing you should identify, is WHO are you trying to reach with your message? This the most important to the success of any media strategy. In this step, is where you identify where the message of your company will hit the target audience.
- What’s the goal? What is your goal? Be specific and use this when it comes to measuring the success of your media strategy.
- What’s the proposition? Identify your theme. What’s the problem you will try to solve and how do you go about it?
- Set your objectives. Use the SMART method when setting objectives
-Specific
-Measurable
-Achievable
-Realistic
-Time-Based - Research. If you struggle with any of the above, spend time doing your research with your goals and objectives in mind.
- Create a profile. What needs to be communicated? What’s the message that will grab attention?
- Draft the message. Based on the information above, you are ready to draft your message. Use different messages but keep in mind that all must have the same objective. TIP: Don’t forget your call-to-action.
5 Benefits of Hiring an SEO Company
Are you are thinking about hiring an SEO company but you still wondering what they can offer and bring to your company? We, at Paprikaads, will explain the key benefits of working with an SEO agency and how they can handle your website’s presence on search engines.
As an experienced Digital Marketing Agency, Paprikaads knows there are many benefits of outsourcing your SEO efforts. In the long run, these benefits will outweigh the cost savings you might experience by trying to do SEO yourself. But, let’s talk about some of the biggest benefits of hiring an SEO company to work with you on your website.
The Five Biggest Benefits of Hiring an SEO Company
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SEO will improve your website
Search Engine Optimization has become crucial for everyone’s website. In the past, only specific industries with high amounts of competitions may have needed SEO to see their websites on top in search engine results pages. But now, every industry has competition, and SEO has become necessary in order to reach potential customer leads.
Without SEO, your website may never gain the exposure it needs to rank highly. Unless your site is properly optimized to load quickly, target the most relevant keywords and directly compete with others in your industry. It is difficult and altogether impossible to increase sales without investing in other marketing tactics.
An SEO agency can help you implement the methods that are important for improving visibility in searches, improving your chances of reaching potential customers or leads, while reducing the amount spending on marketing.
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SEO Companies have experience
You should probably know the basics of SEO or have been reading articles and blog posts about the topic and for some time you may even thave tried some of these techniques you may have read about. Sounds familiar, right?!
However, the success of your company shouldn’t be based on experiments. If you don’t know what are you doing it’s possible that you will cause an SEO damage on your site rather than help it. Seo companies have the knowledge and experience to make smart decisions for your site so that bring results that will increase your ranking and visibility and not decreases it. They also have experience working with a variety of industries so that allowing them to appropriate handle unique ranking situations, needs, and expectations.
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SEO Agencies Get the Best Results
As we already mentioned, you really don’t want to leave the success of your business up to guesswork so to avoid damage to your site. Even if you want to deal with yourself because you have made some research you will most probably won’t achieve the same level of success as an SEO professional.
SEO Agencies with many years of experience will be able to evaluate your website, your goals, your competitors and create a plan to increase your visibility in search. They will be able to track your progress and adjust their plans, ensuring that your website is in the right direction to achieve the best results no matter how long that takes. -
SEO Company lets you focus on what you do best
If you will start reading about SEO and trying to optimize your website, write new content build links then you will lose valuable time from things that you can do better. You can also be concerned that these tasks aren’t within your knowledge boards and you will not be able to accomplish these things quickly and exactly run these tactics accurately.
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Digital Marketing Agencies can help you with more than just SEO
If you decide that you will work with a Digital Marketing Agency, you will be able to lean on them for all of your marketing needs. Anytime you will need a help with your website content, advertising, web design or anything else, you will know who to ask and how they can help you.
Additionally, they can offer you a discount pricing plan for customers who want to scale up their business from a simple SEO plan to a full-service package.
Digital Marketing Tips For Restaurants
Digital Marketing Tips For a Restaurant
Your restaurant may have the most captivating physical location imaginable and yet because you can’t be found online, prospective customers may never visit. Scary? And it all has to do with Search.
Some years ago, people were looking details of local restaurants in the big bulky phone look. Similarly, is happening now with the Internet. These days, people using the internet to search out information on restaurants and they do not just look for a phone number or an address.
Customers want to know about hours of operation, menu, wine-list, read reviews and recommendations. Additionally, they would like to book via an app and see images of the dishes and the decor of the restaurant.
It may sound a bit of an absurdity to you especially if your restaurant is running for many years now in the food and beverage industry. However, this practice is considered normal.
So what you can do in order to be found online?
1. Set up a Google Account
Besides, be found on online Search results using keywords of your restaurant, google has many other products for business owners to run their business online. Some of the products are as follows:
- Google Maps
- Google+
- YouTube
- Google Analytics
- Google MyBusiness
- Webmaster Tools
- Adwords
- And much more!
The most important for any restaurant us using the Google Business.
Why?
It saves time. You can provide al of your information across this tool. Google My Business will connect your customers directly, whether they search for you in Search Maps or Google+. Of course, this is a Free Service. What you need to do is to keep your information updated as the customers will be searching you out either for directions, reviews or making a book on their mobile phone by clicking your phone number. All these just by using Google’s tools!
2. Make use of Social Media
Is 2017! You need to ensure social media has a seat at the marketing table! Participation in social media is crucial as it only affords you an opportunity to connect and engage your customers but also increases your search rankings. Social Media is a long-term digital marketing strategy, so it doesn’t mean that you will see immediate results! Don’t give up!
- Make sure you post frequently!
Frequently posting across different social media platforms, such as Facebook and Twitter is a must. It is recommended posting between 3 and 4 times a week on Facebook and 3-4 times daily on Twitter. By engaging your customers on social media keeps you relevant and in the back of peoples’ mind, they make plans to go out and eat! This requires times, effort and consistency.
- Have Special Offers and Competitions
Who doesn’t love a special offer when it comes to food?! A great way of getting more people to visit your restaurant is to have a special offer, this can be an offer during the lunch or dinner time or a one off to help you jump-start. Ongoing offers and competitions make your restaurant exciting and is more likely that will get customers talking about you!
- Pictures and more pictures
Take loads of great pictures of your food. People loving nothing more than like a picture of food on social media. it is a good idea to get 30-50 photos taken professionally every few months to keep things fresh and relevant on your social media. Pictures get the most engagement on social media and high-quailty shots of food get people visiting.
3. Get a Website
You will also need a website if you don’t have one yet. This should be the main part of your digital marketing plan. Here you will contain attractive pictures, exceptional content and it will help your search marketing efforts by having a search and mobile friendly optimized site.If you don’t have a website, keep your information on Google updated. Google likes new content as do your customers. Update menu, images and other relevant information as needed.
These are a few basic tips to help you be found by your customers online. In no way that this a definitive guide. If you need more help Paprika ads can take care of this for you so make sure you get in touch!
Branding: Why Is Important For Your Business?
Branding: Why Is Important For Your Business?
Branding, plays, an important role for a business and should never be underestimated. The reason is that brand identity increases value, gives a staff a sense of belonging and helps customers to easily identify a company and its products.
First thing, that comes to mind when we are concerning branding is a memorable logo. However, branding is not only a logo. Branding is everything. To explain it further, branding is how people relate to a company’s reputation, advertising, logo and customer services. Branding is what makes your business different to competitors. See it as an image!
The digital era we are living on has made the consumer voice louder and more public. People, share their experience, review products on social networking platforms and today they are more comfortable to talk about this than before. This is where you should take care of your brand. Online reputation can affect your brand in a positive or negative way.
Below is what it takes to create a strong brand:
Recognition
When we say about recognition it means the logo. The logo is the face of the company and how customers will know at a glance with who they are dealing with. It should be simple, memorable and of course, powerful.
Trust
For a business that wants to build trust and respect should be strong and legitimate. Respect is what makes a solid brand and emotional reactions are a big influence in brand’s identity. Being loyal is where you will make more business and win more customers.
Value
A strong brand is money in the bank. It brings a better financial return and companies which trade on the stock exchange will be valued beyond their assets. This guarantees the future of the business.
Inspiration
A loyal brand can inspire the staff. When employees understand the mission of an organization are more likely to work and achieve goals.
To conclude, the benefits of developing a brand identity is not only to improve the profitability of your business. It is also, about raising consumer awareness and stand out in the marketplace. It requires a lot of work and takes much more strategy than just creating a logo.
The Relation Between SEO and Digital Marketing
The Relation Between SEO and Digital Marketing
In the last few years, we have seen an increase from companies to use Digital Marketing as a part of their strategy. This is because, they would like to improve their sales, productivity and audience engagement. The methods in Digital Marketing, that companies are using in digital area, are SEO and PPC (Pay Per Click). These are the two methods that can be used in an online marketing strategy and bring traffic to your site.
How to improve website productivity with SEO as a part of your Digital Marketing Strategy?
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Your Business Website
This is where you need to invest. Your website is the place where it will bring the traffic leads and finally a conversion for the company. It’s your online “showroom”. Here’s where you can promote your products or services from your company as most of your business content will be publishing here.
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Online Advertising
Here’s where we can discuss about which methods are better work for your business. PPC or SEO? Although, there is no a straight answer, it is good to combine SEO with PPC campaigns for the keywords that converting. The use of online advertising performs better for brand awareness and visibility on business websites and banners.
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Email Marketing
This is a type of Marketing, which is still widely used among business and works well. Email marketing shows great ROI for businesses. If your company uses SEO as online strategy, email marketing can be a great fit by combining SEO. For instance, you can create an email where the content will target the most targeted keywords for your customers. Hence, you will see that a high-quality content will bring valuable results to your business as you deliver direct to your customer. Email Marketing is an old but the most important method for your Marketing Strategy as it showcases what your company offers to your customers.
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Content
We are always saying about Content! Content is KING! Your content needs to be attractive, as you want from your website visitors to be attracted by what you offer. You should have an informative content so they feel that you care and add value for them. A good SEO, will always be relevant to the website, thus if you need more traffic, a valuable content will bring the right customers to your business and also your products/services will be valuable to them.
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Social Media
Social Media is your digital networking platform. It will help you to make your content viral as having a great content visitors or customers will share it to others. In addition, is your way to communicate and engage with your customers directly, building a layer of trust with them and have a public face.
Create the Right Brand Voice For Your Business
Create the Right Brand Voice For Your Business
Brand identity is not limited to slogans, images, logos. The tone is also a way for you to communicate your values and spread your marketing messages. You need to be careful with your brand’s voice, otherwise you will end up having random voices and tones and will not provide a consistent image of your brand.
So how you can identify your Brand’s Voice?
Your content should reflect your brands values across all mediums. Before any copy is written, is important to identify a tone so you can engage across all social media channels, with the same written communication.
Express Brand Values
What are your brands values and messages? Professional? Fresh thinking? Knowledge? Accurate? Once you have describe your brand then you can make sure that this will reflect when you are writing. If you are in Financial Industry you will probably keep a serious voice since your audience will be looking for a professional approach.
Speaking the Right Language
You need to speak in a language that your audience is familiar with. – Start with demographics. What’s their age? How much they earn? What are their values or principles? Research them and fully understand the language your target audience uses. Will help you to have a voice that will boost also the engagement on your media channels.
Meet Your Goals
If you are an E-commerce site which is designed to make sales needs to have a certain urgency tone whereas if you are an educational site you need to be focused on clarity.
By identifying your brand voice you can successfully boost your audience engagement as your voice is building trust and it feels like a home reading to your users. What you will be saying will sound familiar and it is important to treat them right by doing their tone setting!
Mobile Marketing Trends to Focus this Year
The amount of consumers accessing the web via mobile devices outweighs the desktop users. These days is not just enough to be “mobile friendly”.
Mobile Marketing Trends for 2017
Mobile Search
Confirm your website is responsive so that it automatically adjust to the device being viewed on. This ensures that Google will rank you on its search results and you will not lose customers for having a not functional website. So it’s important that your website is visible via mobile search.
Mobile Payments
Nowadays, consumers are more comfortable than ever using mobile payment options. Make sure that your website accepts mobile pay for goods and services. “Buy” buttons can be found on various platforms such as Facebook, Twitter, YouTube and with retargeting ads being used by marketers it can quickly increase the sales.
Mobile-Only Apps
We all know about mobile-only social apps, e.g Instagram, Snapchat, Periscope. These should be part of your mobile marketing strategy. Make sure you are always monitoring your social channels and that your message is spreading accordingly. Don’t post the same post on all platforms at the same time. What works for one platform at 10′ o clock doesn’t mean it works for every other platform. Connect with your followers by posting in the moment pictures and videos that reflects your brands experience and attitude.
Marketing trends will come and go. What works now will not work tomorrow. But your growth should be increasing and you must stay current. Mobile will keep expanding its features and you need to have your business well supported and on top of the latest marketing strategies!