Brand is the soul of your business. It encapsulates everything you want to communicate to your customers. The hard part is to evolve your customers over time so they also branding you. Here are some of the mistakes to avoid Not getting the logo right A logo says a lot about your brand but if you don’t get it right it can be too complicated to change down the road. This is...

As Marketers, we strive to communicate with customers in the ways that they prefer. In fact, Marketing is becoming increasingly consumer-driven. For instance, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell and consumers essentially become product “co-creators”. The big questions, is “how...

As a small business owner, promoting and marketing your shop is either one of your favorite tasks or one you absolutely dread. It can feel consuming, costly, unproductive and leave feeling a bit icky if you are uncomfortable promoting and talking about yourself and your business. But, today, we are going to talk about how to market your retail business on a small budget and get you...

Create Your Audience Before Launching Your Blog If you are here then you probably want to know how to create your audience before you launch your blog. Right? Wait, can you do that? Of course! But, you are waiting to launch your blog when you have enough content because you can’t start building an email list without many posts. Well, you can start building and communication...

Incorporation of Company Branding and SEO SEO’s primary goal is generating organic search engine traffic that converts into sales and leads. However another two important valuable benefits include improving the brand reach and improving brand image. But how both can work together for your company’s benefit? SEO, deals with the placement of keywords and phrases. On the...

Branding: Why Is Important For Your Business? Branding, plays, an important role for a business and should never be underestimated. The reason is that brand identity increases value, gives a staff a sense of belonging and helps customers to easily identify a company and its products. First thing, that comes to mind when we are concerning branding is a memorable logo. However,...

Create the Right Brand Voice For Your Business Brand identity is not limited to slogans, images, logos. The tone is also a way for you to communicate your values and spread your marketing messages. You need to be careful with your brand’s voice, otherwise you will end up having random voices and tones and will not provide a consistent image of your brand. So how you can...