Why do you need a social media management company? With more than 1 Billion users on Facebook and other social media platforms have gotten to be pervasive among our general public, Social Media Management is critical. Your customers are on social media No matter what industry your business is in, your users are utilizing social media regularly. It is essential that you keep...

Why Is Digital Marketing So Important for an eCommerce Business? I truly believe that the day when Steve Jobs introduced the first iPhone, was when Digital Marketing became a lot more challenging and.. fun! Users are no longer consuming content while sitting but, they’re doing it on the go or while multi-tasking. We’re  missing a lot of things because we are constantly...

4 Tips Using Digital Marketing for the Holiday Season For retailers, the holiday season is the craziest time of the year. On Black Friday and Cyber Monday, most of the shoppers will be shopping from the comfort of their own homes. This is where the digital marketing advertising becomes essential. Bellow we are providing four digital marketing strategies to meet your...

  Paprika ads have been always contacted with inquiries from a range of different companies requiring support with their marketing strategy and marketing planning. Our team found a process which makes it easier for our clients to gain a full understanding of the different aspects of marketing services that are available to them. Having this in mind, we are able to work with...

3 of the Best Photo Editing Apps for Mobile Creating great visual content is critical for marketers and that especially true on social media. Additionally, visual content is 40x more likely to get shared on social media than other types. In other words, people like to be shown, not told and in turn, they share. It’s important for marketers to create compelling visuals for...

Do you have a social media content calendar? Do you know what you will post tomorrow on your Social Media profiles? Without a social media planning calendar, you will most probably struggle to execute a successful social media strategy, meet KPIs and deliver impressive results. A social media calendar does what it says. A calendar which will include all of your upcoming social...

Digital Marketing Tips For a Restaurant Your restaurant may have the most captivating physical location imaginable and yet because you can’t be found online, prospective customers may never visit. Scary? And it all has to do with Search. Some years ago, people were looking details of local restaurants in the big bulky phone look. Similarly, is happening now with the Internet. These...

Branding: Why Is Important For Your Business? Branding, plays, an important role for a business and should never be underestimated. The reason is that brand identity increases value, gives a staff a sense of belonging and helps customers to easily identify a company and its products. First thing, that comes to mind when we are concerning branding is a memorable logo. However,...

Hashtags are trend, everyone loves them, everyone uses them and of course in all social networks. So what’s the right way of using hashtags? The simple way to understand hashtags is to know the reason of their existence, the best practices and what you want to gain from it. For every social network there’s different reason. The History of Hashtags The first hashtag was...

Visual Marketing: Why You Need To Use It For Your Brand Every business is different, so different outcome is expected from different type of companies from their digital marketing campaigns. It’s very important to list down the goals that your campaigns will bring to your company whether this is engagement on social media, traffic on your website or increasing conversions....