Nowadays, it is more important to utilize social media as a major part of your marketing strategy. Using social media can not only build brand awareness but can increase your customer base, connect you to your current customers, and increase your SEO. Few things to keep in mind when you plan your social media strategy: Audit your current social presence: Where are you right now? Do...

There are tons of targeting options and campaigns to choose from when it comes to Facebook Ads. However, there are different campaign objectives and different creative types but it depends which ones match with your desired campaign goals. Some of the Facebook Ads are explained: Boost Your Posts You can use this ad type when you want a lot of people to see your post. Promote Your...

Here’s an infographic with all the social media trends for 2019. Social Media trends are broken down in the following categories: The next age of data: Trends surrounding changes in dataThe technology revolution: Trends involving technological changesThe self-adoration society – societal changes that will impact marketing Related Articles about Social...

YouTube is planning to introduce a fact-check in search results for topics that are prone to misinformation. Buzzfeed reports that this feature is currently available to some users in India and that this will be available worldwide. As part of our ongoing efforts to build a better news experience on YouTube, we are expanding our information panels to bring fact checks from...

People, blogs and brands are being very active on Social Media during weekdays. However, they turn into silent on social media on weekends. It is important to utilize a strategy for the weekends, holidays or even if everybody is off for a long summer vacation. There are enough tools to help you to schedule your social media content even if you are unavailable. In this article...

Instagram Stories – Instagram is one of the newer social media sites. With a billion users as of June 2018, it is also one of the most popular. What makes it so attractive for users and businesses is that the content is visually based. As a product vendor, this gives you a much more effective way of highlighting how great your items really are. As they say, a picture is worth...

With over a billion users, Instagram is officially at the forefront of the social media marketing world.  For many years, Facebook has been the main platform for social media marketing. Recently, though, Instagram has not only caught up, but continues to steadily advance past the competition. Providing valuable content to your Instagram account is what your audience needs in order...

Companies use Stories to bring their brands closer to the customers. Whether it’s a product promotion, an inside look, or a how-to video, by sharing this content brands take users to a shoppable page, another social platform, a blog post, or a campaign page. More than 30 other case studies are waiting for you in the infographic below. All you have to do is scroll down and take a...

Like Snapchat Stories or Facebook Stories, Instagram Stories allows you to post photos and videos in chronological succession to tell a story over 24h. These images are only appearing on your story and not on the regular collection of Instagram posts. After a 24h period anything posted on the story will disappear. Instagram Stories for business Instagram is a useful tool for small...

Although, may businesses see the value in social media marketing, not all of them using social media effectively. While there is lots of room for creativity in strategic campaign planning there are also some common mistakes small businesses need to avoid when using social media for their business. 5 Social Media Mistakes Every Small Business Should Avoid #1 Trying to Use Every...