Instagram Reels Ideas For Your Business Instagram Reels, initially seen as a copycat of TikTok, has proven to be a valuable tool for businesses looking to boost engagement and reach. The feature allows for long-term content storage in the form of videos, unlike temporary Instagram Stories. However, coming up with ideas and producing content can be a challenge. To overcome this,...

How To Optimize Your Instagram Accounts Instagram is a popular social media platform that is used by millions of people around the world. If you want to optimize your Instagram account, there are a few key things you can do to increase your visibility and reach. Here are five tips for optimizing your Instagram account: Use relevant hashtags: Using relevant hashtags can help your...

As it is already know 90% of consumers say they buy from companies they follow on social media. Therefore, many businesses decide to hire a social media expert in an admin role. However, by assigning someone in this position will keep your social media efforts internal. In this case, it is a good idea to consider hiring a digital marketing agency to oversee your social media...

The Benefits of Social Media Marketing Social media marketing is one of the best and effective free marketing strategy to market your business. Now, social media is the way to send your brand’s message to the right people at the right time. If your content stands out from the crowd then automatically you get your audience interested which can drive traffic, sales and long...

Creating content for social media can be overwhelming especially when you’ve run out of ideas and need to decide which types of videos you should create. Below you will find a list of all of the videos that your business can create in order to promote your product, convert your leads and grow your audience. #1 – Product Videos If you are selling a service or a product...

How to Handle Negative Comments on Social Media As a brand with social media presence,  criticism and negative comments are the norm rather than the exception. Having thousands of customers connected to you social media accounts, negative comments are unavoidable. How you handle these negative comments can greatly affect your online credibility. Famous brands around the world are...

Are hashtags still relevant? The answer is yet, they are still important however their relevance tends to differ from every platform. It seems a little cringe when someone on Instagram puts dozens of hashtags on his posts. Instead of posting nonsense keywords in your posts the idea is to get those in which you can compete mor easily. As in SEO aiming for the top is usually not the...

What is the rule of thirds when it comes to social media? The rule of thirds tells you exactly what to share and how often. It takes the guesswork out of posting and engages your audience. It’s a guideline, not a formula. It’s important to balance your social media posts so they don’t solely focus on you. Posts can be divided into three groups. Promote your...

How to Create a Brand That’s Real and Authentic on Social Social media is all about connection. People join social platforms to connect with family and friends, stay informed, get inspired and more. As social media marketers, the better we understand people’s personal motivations for using social, the better we can develop strategies that reach and engage them. Here are...

A marketing agency is a service provider for measures concerning the marketing mix: product, price, place and promotion. They assist companies with the planning, design and execution phases of their marketing activities. Full service agencies take on all three phases. Marketing agencies are often considered to be the same as advertising agencies. However, the advertising agencies...