Nowadays, most businesses understand the basic concepts of Search Engine Optimization (SEO) and why it’s important. However, when it comes to implement the strategy and execute the SEO plan, most businesses don’t know where to begin. Below are six steps you can take to make sure all of your SEO bases are covered. STEP 1: LIST OF KEYWORDS Keywords are the heart of SEO and selecting...

Google Kills Google Instant Search Google Drops Instant Search and will no longer show you search results as you type. Google Instant launched in September 2010 which was really big news back then. Now, 7 years later, Google thinks it’s time to wave goodbye to it. Many said that Google Instant would kill SEO or will hurt Adwords advertisers, but, SEO is still around and...

  Paprika ads have been always contacted with inquiries from a range of different companies requiring support with their marketing strategy and marketing planning. Our team found a process which makes it easier for our clients to gain a full understanding of the different aspects of marketing services that are available to them. Having this in mind, we are able to work with...

Blogging started as a sort of public journal and when it started was called “personal home page”. It was simply a way for people to get their personal thoughts and feelings in front of an audience. However, through, the years this has transformed quite a bit and is now often treated as more of a business tool than a journaling platform. Today many companies maintain a...

Tips for Creating a Memorable Logo for your Business When it comes to identifying your brand, your logo is probably the first thing your customers will think of. Research suggests that the and design and it’s colors have more bearing on your customer’s opinion than you might think. Large companies can spend $30K to $100K or more creating logos. However, small businesses...

Are you are thinking about hiring an SEO company but you still wondering what they can offer and bring to your company? We, at Paprikaads, will explain the key benefits of working with an SEO agency and how they can handle your website’s presence on search engines. As an experienced Digital Marketing Agency, Paprikaads knows there are many benefits of outsourcing your SEO...

The Relation Between SEO and Digital Marketing In the last few years, we have seen an increase from companies to use Digital Marketing as a part of their strategy. This is because, they would like to improve their sales, productivity and audience engagement. The methods in Digital Marketing, that companies are using in digital area, are SEO and PPC (Pay Per Click). These are the...

Digital Marketing for Real Estate Agents Our series of “Digital Marketing in X industry” will today discuss how can Real Estate agents can use digital channels and implement their own Digital Marketing Strategy. – Local SEO It is important to rank high in Google whenever someone executes a local search query. Google’s answer to Local SEO is: Google My...

Optimize your Blog Posts for SEO If you are running a blog you can understand how important is for your posts to be search engine friendly. Bellow we are suggesting SEO tips to help your blog get noticed. Keyword Research Keyword Research is an essential for on page optimization. Google Adwords Keyword Tool can be a great tool for your blog. It allows you to find keywords related...

Inbound Marketing: Why Does it Matter? Inbound marketing is the new normal. If you provide value to customers first, they will respond by returning that value back and do business with you. How to get started? First, you need to know what inbound marketing is. Inbound, is anything that provides value to your target customer without asking anything from them in return. There many...