The amount of consumers accessing the web via mobile devices outweighs the desktop users. These days is not just enough to be “mobile friendly. Nowadays, mobile marketing plays a vital role for businesses of all sizes in reaching their target audience on various devices. The number of active smartphone users has surpassed the one billion mark and, according to research, people...

Marketing Tips For Small Business   Identify Your Target And Check Out Competitors Which customers are being targeted as part of your marketing activities? Identify your competitors. Review and analyze their marketing activities. Create a checklist of their best practices. Optimize Your Website Use targeted keywords within headlines. Keep your content fresh and unique. Make...

Video marketing is becoming an increasing part of online media consumption, but simply making videos won’t guarantee success, they need to be targeted. In all of its glory, the internet has become almost as vital as breathing, and video is next in line for the throne. Marketers have started to use video marketing more and more. However, simply using video, is not sufficient...

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other in your industry. But what exactly is brand identity? How do you design one? Brand Identity A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to...

Is your blog lacking that sparkle that makes audiences come back for more? 10 tips that will help you write better blogs. 1. Use Real Life Situations Ask your clients and others in business community what they struggle with and use real-life situations your readers can relate to. 2. Write in short, concise paragraphs Keep your points short and to the point at all times and leave...

What your customers want, how your customers think, and how your customers interact with each other are all changing—constantly. Each year in the digital age, we see the rise and fall of social media platforms, lightning-in-a-bottle trends and memes, and overarching changes to customer preferences that force the online marketing world to evolve. Marketing Trends to watch in 2018 1...

  Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. This infographic does a great job of breaking down the basics!

Ad Link – Understanding PPC Model by Google [Part 6] Here is our last part of Understanding PPC Model by Google whereas the last part will be about the Ad Link.  Think Long Term: Everybody wants to increase website traffic asap, but you will find more sustainable success if you continually plan the campaign over a lifetime. Nothing is perfect after a month as data changes so...

Behavioural Targeting – Understanding PPC Model by Google [Part 5] Don’t avoid conversational searches: Analyse conversational phrases as people would type it naturally, a single broad match keyword can contain thousands of them. These searches are often driven by a higher intent. Know their ‘lifetime value’: Find out how often a customer might re-buy the...

Effective Web Design – Understanding the PPC model by Google [Part 4] Expand your Websites Utility: Once someone has landed on your website, include things your competitors don’t have. This will also boost your sites organic search results. Is your web page fast: How fast your webpage load? Load times are factored into Google’s Quality Score and users hate...