In the wake of the Coronavirus (COVID-19) many companies had to cancel their events. Considering that many companies allocate large amount of their budgets to trade shows, now is more likely to allocate that budgets into higher investments in web marketing. Even if the companies shift a small amount to online marketing, it would translate into massive growth in web marketing....

We are all facing the reality of living with Coronavirus (Covid-19). While there are many uncertainties relating to the disease, one thing is clear and this is the impact on business and the economy. Business across the world are reviewing their plans and prepare to take steps such as working from home. The impact of working from home can have a potential detrimental impact on...

Digital marketing is a requisite in the gaming industry. The gaming industry produces digital products, so it is easy to use different digital marketing techniques in the gaming industry. You can reach digital users through different digital mediums available. The gaming industry is going under some swift changes and marketing industry needs to keep up the constantly fine-tuning...

Digital marketing is continue to evolving. Digital marketers need to be constantly on the look out for trends that will shape the industry for the next months. In 2019 we have seen some exciting trends like the increase of chatbots on websites. There is no doubt that we are keep continue to some of the trends this year that have seen their rise in 2019, however we will see them to...

Brand equity is the value of customers’ perceptions of your brand. Indeed, negative brand equity can mean misalignment between your brand and consumer opinion. This can ultimately hurt profits if not managed and maintained. That’s why building positive brand equity is crucial for success. To build positive brand equity, especially for franchise marketing, marketers need...

All marketing has three core elements. Content: This is the medium your message takes. Examples are print ads TV commercials, digital ads, blog posts, videos, flyers, social media posts, speeches etc. Distribution channels: This is the platform where you share your message. Examples are magazines TV channels, web pages, search engines, social networks. A marketing strategy: The...

Years ago, there was no such thing as traditional PR or Digital PR Agency, it was simply PR agency. The main focus want on offline earned media and now the landscape is completely different and we are seeing traditional agencies to upskill themselves to become digital savvy. As the world moves away from traditional PR practices and pushes forward with digital anyone who wants to...

Brand is the soul of your business. It encapsulates everything you want to communicate to your customers. The hard part is to evolve your customers over time so they also branding you. Here are some of the mistakes to avoid Not getting the logo right A logo says a lot about your brand but if you don’t get it right it can be too complicated to change down the road. This is...

Do you ever wonder why you need to market to existing clients? Marketing is something every business needs to do, if they want to grow and you might wonder why you need to market to existing clients. For many business owners, their marketing focus tends to be always on getting new clients – and this means they’re missing out on easier and simpler opportunities. Clients aren’t a...

Driving traffic to your website is critically important if you are a serviced based business. It is hard to rank well in the search engines since you are competing against big corporates and their huge advertising spend which makes it near impossible to rank at the top. So how you can cost-effectively drive traffic to your website? Search Engine Optimization (SEO) SEO means that...