One of the biggest questions that we get from our clients here at Paprika ads Digital Marketing Agency is “what is SEO and how does it work?” For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO can feel a bit intimidating. How Does SEO Work? Search Engine Optimization (SEO) is the process of...

Incorporation of Company Branding and SEO SEO’s primary goal is generating organic search engine traffic that converts into sales and leads. However another two important valuable benefits include improving the brand reach and improving brand image. But how both can work together for your company’s benefit? SEO, deals with the placement of keywords and phrases. On the...

Google Wants to Make Audio Content Searchable Google wants to change how people discover audio content in search results. In a recent interview, Zach Reneau-Wedeen of Google’s podcast team details the company’s plans to prioritize audio in the same way it does text, images, and video. ”Right now Google is really good at giving you text and video related to your search query. With...

Nowadays, most businesses understand the basic concepts of Search Engine Optimization (SEO) and why it’s important. However, when it comes to implement the strategy and execute the SEO plan, most businesses don’t know where to begin. Below are six steps you can take to make sure all of your SEO bases are covered. STEP 1: LIST OF KEYWORDS Keywords are the heart of SEO and selecting...

Why Is Digital Marketing So Important for an eCommerce Business? I truly believe that the day when Steve Jobs introduced the first iPhone, was when Digital Marketing became a lot more challenging and.. fun! Users are no longer consuming content while sitting but, they’re doing it on the go or while multi-tasking. We’re  missing a lot of things because we are constantly...

Blogging started as a sort of public journal and when it started was called “personal home page”. It was simply a way for people to get their personal thoughts and feelings in front of an audience. However, through, the years this has transformed quite a bit and is now often treated as more of a business tool than a journaling platform. Today many companies maintain a...

Are you are thinking about hiring an SEO company but you still wondering what they can offer and bring to your company? We, at Paprikaads, will explain the key benefits of working with an SEO agency and how they can handle your website’s presence on search engines. As an experienced Digital Marketing Agency, Paprikaads knows there are many benefits of outsourcing your SEO...

The Relation Between SEO and Digital Marketing In the last few years, we have seen an increase from companies to use Digital Marketing as a part of their strategy. This is because, they would like to improve their sales, productivity and audience engagement. The methods in Digital Marketing, that companies are using in digital area, are SEO and PPC (Pay Per Click). These are the...

The Benefits of using Google My Business We live in a Digital Age where information are easily accessible and of course we expect them. Whether you looking for the nearest grocery shop, hair salon or the phone of a local restaurant to make a reservation, this information can usually be found thanks to Google! This is why local business it’s crucial to make use of Google My...

What is AMP and Why It’s Important? Smartphones and tablets have revolutionized the way we access information today. Publishers around the world use the mobile web to reach readers who are using their phones in order to be informed about the news. However, the experience can often leave a lot to be desired. Ever time a webpage takes too long to load, they lose a reader and...