The amount of consumers accessing the web via mobile devices outweighs the desktop users. These days is not just enough to be “mobile friendly. Nowadays, mobile marketing plays a vital role for businesses of all sizes in reaching their target audience on various devices. The number of active smartphone users has surpassed the one billion mark and, according to research, people...

  Gamification in Content Marketing Strategy In order to apply gamified strategies into your content marketing, it doesn’t required you to be a large organization or have a massive marketing budget. Gamification can work for almost any product or service and can be adaptable to every budget. Let’s discover more about it…. What is Gamification?  ...

Google will downgrade sites that show mobile pop-up ads.   Google has announced a couple of updates to its mobile search results. First, it will remove the “mobile-friendly” tag on search results and secondly it will..punish sites that show mobile interstitial ads. The deadline of the latter will be of Jan. 10, 2017. As Doantam Phan, Google Product Manager wrote on...

5 Essential Features for your Website Design So you have a website or you are in the process to get one for your business. Website design can be an overwhelming process, as the main goal is to give your visitors the best experience possible. Having a good website, brings to your business more leads, sales and ROI. If you are a business owner you know that if your customer is happy...

Digital Marketing is important for those who want to have a successful business online. If you want to kick-start your career in Digital Marketing, you need to understand consumer’s behaviour and actions. It’s easy to say a digital strategy is needed. However, you need to start with it. First of all, you need to consider your online plan and how to make use of the tools that are...