In 2023, digital marketing is expected to continue to change. Whether if you have been marketing your brand for decades or you are just starting out, it doesn’t mean that you need to do everything. Start with the one or two that best suit your business and then get started. Once your first strategy is locked then you can move to the next strategy. Here are five tips for...

How to Create a Brand Identity? Branding is the process of developing a consistent image for your business that customers will recognize. Consistency is an essential part of creating a brand identity.In order to develop a strong brand identity, you need to understand your brand and communicate it consistently to all employees. As you can understand, it is not an easy task to define...

Speaking The Language Of a Social Media Marketer Marketing has is its own language. The acronyms we use every day are an easy way to refer to tools, measurements, marketing methods, and more. Understanding what all these terms mean is important to being able to easily converse with your team and use these marketing techniques on a regular basis. We have defined some of the most...

How to Create a Brand that Is Real and Authentic? Everyday you are being bombarded with ads and sales tactics. We are living in a world that has more information than we can process and is still increasing. Everyone is trying to pass a message and tell their story, however how you tell the story is the most important part of your journey. Being authentic is important for the...

As it is already know 90% of consumers say they buy from companies they follow on social media. Therefore, many businesses decide to hire a social media expert in an admin role. However, by assigning someone in this position will keep your social media efforts internal. In this case, it is a good idea to consider hiring a digital marketing agency to oversee your social media...

6 Types of Blog Articles That Every Blogger Should Know A blog post in an article that includes text, images, videos or infographics. Blogs can be used for a personal use or for businesses. Blog posts help you get a high rank in the Google Search Results and to increase your brand visibility. In addition, blogging is a great tool for businesses that would like to attract new...

5 Digital Marketing Trends In 2023 It is that time of the year when we at Paprika ads watching out of what is coming next. Consumer expectations are constantly changing, therefore all marketing strategies are also changing every year. It is important to look on digital marketing strategies and keep up with the latest trends. While some companies were benefited by the new...

8 Mistakes Small Businesses Must Avoid Many small businesses are unable to establish a strong presence for their business in the market. Therefore a business must avoid certain mistakes when starting out otherwise a business is at risk and any small mistake can ruin the initial process of establishing a business. #1 Not Knowing Your Competitors Many businesses often rush for a...

Why Emojis are important In Your Marketing What are emojis? Emojis are images that can fit into text, emails, posts to convey a message or an emotion. Emojis communicate complex thoughts or emotions with simple pictures. In addition, humanize your messaging. Emoji Marketing Strategy When preparing your emoji marketing, brands should consider which platforms their audience is using...

What Things You Need To Know About Your Customer Knowing and understanding your customer is key for a successful business. It allows you to create and improve existing products or services to meet customers’ needs and exceed their expectations. It also ensures that you are using effective methods to market and deliver your products or service to them. In order to understand...