What your customers want, how your customers think, and how your customers interact with each other are all changing—constantly. Each year in the digital age, we see the rise and fall of social media platforms, lightning-in-a-bottle trends and memes, and overarching changes to customer preferences that force the online marketing world to evolve. Marketing Trends to watch in 2018 1...

  Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. This infographic does a great job of breaking down the basics!

Ad Link – Understanding PPC Model by Google [Part 6] Here is our last part of Understanding PPC Model by Google whereas the last part will be about the Ad Link.  Think Long Term: Everybody wants to increase website traffic asap, but you will find more sustainable success if you continually plan the campaign over a lifetime. Nothing is perfect after a month as data changes so...

Behavioural Targeting – Understanding PPC Model by Google [Part 5] Don’t avoid conversational searches: Analyse conversational phrases as people would type it naturally, a single broad match keyword can contain thousands of them. These searches are often driven by a higher intent. Know their ‘lifetime value’: Find out how often a customer might re-buy the...

Effective Web Design – Understanding the PPC model by Google [Part 4] Expand your Websites Utility: Once someone has landed on your website, include things your competitors don’t have. This will also boost your sites organic search results. Is your web page fast: How fast your webpage load? Load times are factored into Google’s Quality Score and users hate...

Contextual Advertising, Display Ads – Understanding PPC model by Google [Part 3] Remarketing Remarketing describes methods for contacting the visitor after they have used your website – This option that can be activated in adwords. Target the Device Is your mobile conversion rate lower than the full browser? Can you improve your mobile service or should you focus on...

Understand Your Search and Web Analytics In the previous post, we talked about PPC tips in order to run your small business successfully. In this post and the following posts,  we will continue talking about “Understanding the PPC model by Google”. Search and Web Analytics Don’t invest in just one channel: Make the time to research all options [Search, Display,...

Understanding the PPC model by Google to run your small business Not everyone is aware how does PPC model by Google works. Bellow, you will find the information you need to so that you can use effectively in order to run your small business with a higher rate of success. Don’t restrict your search terms Whether you start with specific or broad keywords, make sure you mix them...

Google has updated its ads to let users mute ads that they’ve seen repeatedly.  This applies primarily to remarketing ads that encourage users to buy a product they’ve previously shown an interest. Google calls these Reminders and in some cases, they can be useful. Most of the times, though, they can become annoyed.  Now, Google with its latest update, you can mute specific ads....

Nowadays, most businesses understand the basic concepts of Search Engine Optimization (SEO) and why it’s important. However, when it comes to implement the strategy and execute the SEO plan, most businesses don’t know where to begin. Below are six steps you can take to make sure all of your SEO bases are covered. STEP 1: LIST OF KEYWORDS Keywords are the heart of SEO and selecting...