Ad Link – Understanding PPC Model by Google [Part 6] Here is our last part of Understanding PPC Model by Google whereas the last part will be about the Ad Link.  Think Long Term: Everybody wants to increase website traffic asap, but you will find more sustainable success if you continually plan the campaign over a lifetime. Nothing is perfect after a month as data changes so...

Behavioural Targeting – Understanding PPC Model by Google [Part 5] Don’t avoid conversational searches: Analyse conversational phrases as people would type it naturally, a single broad match keyword can contain thousands of them. These searches are often driven by a higher intent. Know their ‘lifetime value’: Find out how often a customer might re-buy the...

Effective Web Design – Understanding the PPC model by Google [Part 4] Expand your Websites Utility: Once someone has landed on your website, include things your competitors don’t have. This will also boost your sites organic search results. Is your web page fast: How fast your webpage load? Load times are factored into Google’s Quality Score and users hate...

Many business underestimate PPC Advertising. What we can tell here at Paprika Media, is that they are missing out! The reason that many businesses think that PPC campaigns do not work is because they think it will result in a general waste of money and that will not produce results. This can only be happened only if there is not a well-structured PPC Planning. Paprika Media tries...

In Marketing, it’s all about numbers! Or is not? The reality is that, you can buy more than 10k fake followers at a low price but is that want you really want? Success is not having 10k that will not invest in your company but have 100 followers that can be converted into sales. We are always talking about the Digital Marketing Planning your business must have. By thinking to buy...