What is the difference between brand and branding? A brand is the perception people have of your business; branding is the process of actively shaping that perception. If you think about it, everyone has a brand and is in the branding business, personal branding. What is personal branding? Personal branding is a deliberate attempt to influence the public’s perception of a...

As Marketers, we strive to communicate with customers in the ways that they prefer. In fact, Marketing is becoming increasingly consumer-driven. For instance, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell and consumers essentially become product “co-creators”. The big questions, is “how...

How to Find the Right Social Influencer for Your Brand? As more and more customers turn to social media to direct their buying decisions, online content and social conversations have a huge impact on how and what people choose to buy. Marketers now, have seen a declined effectiveness of mass marketing campaigns as customers are not rely on a traditional marketing campaigns. Many...