Millions are currently quarantined and living in a continual state of the unknown. During this chaotic time, what exactly is the posting protocol on social media? As the world in now on social distancing, social media provides a platform for digital connections. Here are 5 social media content suggestions for your brand, right now. Share your story If you are open to getting...

All marketing has three core elements. Content: This is the medium your message takes. Examples are print ads TV commercials, digital ads, blog posts, videos, flyers, social media posts, speeches etc. Distribution channels: This is the platform where you share your message. Examples are magazines TV channels, web pages, search engines, social networks. A marketing strategy: The...

Do you ever wonder why you need to market to existing clients? Marketing is something every business needs to do, if they want to grow and you might wonder why you need to market to existing clients. For many business owners, their marketing focus tends to be always on getting new clients – and this means they’re missing out on easier and simpler opportunities. Clients aren’t a...

Google is rolling the biggest rolling step forward for search in the past 5 years and one of the biggest steps forward in the history of Search altogether. The new technology that is introduced last year is called BERT. BERT stands for bidirectional encoder representations from transformers. Transformers refer to models that process words in relation to all other words in a...

Facebook might remove like counts similar to what is being tested on Instagram. Facebook confirmed to TechCrunch that is considering removing like counts but no further information was provided. Unlike Instagram’s test of removing like counts, which is currently live in several countries, Facebook has not yet rolled this change out to its users. The change of hiding like...

All of us want to deliver great work and achieve the set-out goals and partnering with like-minded people is a large part of it. In our experience, a great client and agency relationship is a collaboration between minds that are on the same wavelength. Having such a collaboration, we can avoid the pitfalls of mismatched goals, lack of team utilization and poor use of our important...

Travel searches for Google users. Now, users will be able to book cabins, apartments and other types of lodging through third parties like Expedia. The new feature will allow Google users to book vacation lodging via companies including HomeAway,Hotels.com, Expedia, Rentals United, TripAdvisor, VRBO and more, the company announced last week. The feature is already available on...

You may never thought about it but there are some key differences that exist between these two services. Advertising/Marketing Services and Marketing. Marketing a physical product (e.g shampoo, computers) is a very different challenge than marketing a service (like telephone communication, Google Ads management etc). Understanding the two different challenges used in product and...

What is Customer Loyalty & Why is it important? Customer Loyalty is a measure of how likely your customers are to do repeat business with you. Different industries have various ways of measuring loyalty but the most basic way is to look at the number of purchases over a customer’s lifetime in your database. Those who are frequently buying from you repeat buyers are...

YouTube is planning to introduce a fact-check in search results for topics that are prone to misinformation. Buzzfeed reports that this feature is currently available to some users in India and that this will be available worldwide. As part of our ongoing efforts to build a better news experience on YouTube, we are expanding our information panels to bring fact checks from...