We are all facing the reality of living with Coronavirus (Covid-19). While there are many uncertainties relating to the disease, one thing is clear and this is the impact on business and the economy. Business across the world are reviewing their plans and prepare to take steps such as working from home. The impact of working from home can have a potential detrimental impact on...

The Fifth generation mobile technology Fifth generation mobile technology (or 5G) is the next generation of mobile technology that follows the 4G standard most of us are used to operating on now. 5G is expected to be anywhere from 100 to 1,000 times faster than the current 4G. These improvements in speed will mean faster load times, lightning-fast downloads, and reduced latency...

Chatbots have become increasingly more important as messaging applications have become the way brands reach consumers. AI and natural language processing powers significantly chatbots. Aside that they are helping customer care queries, AI-powered chatbots can be part of your marketing initiatives and help yous push your customers seamlessly through sales funnel. Here are some ways...

According to the American Association of Advertising Agencies Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity,...

When developing or launching a new product can often make or break a business, especially if the business is a startup. Some businesses develop only one product while others develop many. Product development offers vary based on the nature of the business and the management style. However, most of the businesses follow the main 7 steps in development process. 7 Steps of Product...

Market Research plays a big role in the overall success of a business and is something that we all know. However, not many organizations realize the importance of it. They only remember it when they hit a point of saturation in their growth or when when they are not growing as expected. A Market Research strategy has many benefits for organizations. To be more specific, the process...

Google Ads will remove the YouTube call-to-action overlay in January 2019 and will introduce a new CTA extension in its place. The New CTA extension for video ads can be applied to TrueView in stream ads and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary goal is to drive awareness or consideration, rather than clicks and...

YouTube will soon begin testing two ads before a video starts. The ads will be skippable, however, so users have no obligation to sit through them. When one of these “ad pods” is shown it will reduce the likelihood of another ad appearing later in the video. According to YouTube this change is based on user experience research which has shown how users respond to multiple ads in...

How to Get the Right Online Reviews for Your Business Online reviews are so important now in Digital Era. The reason is because anyone can trust an opinion from something that seen online and check the products/services that people already tried. Reviews are necessary part of your marketing strategy as well. Google My Business We have many times discussed about the benefits of...

8 Digital Marketing Strategies Your Competitors Probably Use Digital Market trends evolve consistently. What’s working 3 years ago it is probably do not working now. The upcoming trends in Digital Marketing will transform the way small companies reach their target audience. Using various digital marketing strategies will give you an opportunity to maximize your resources...