Build Your Brand Through Digital Marketing What is branding? Branding is anything that helps your target customers instantly recognize your company. Usually, your brand includes things like Company Name Logo Color schemes Slogans Fonts Advertising methods You message The more consistent you are with these basic branding components the more likely someone is to recognize your...

How to Create a Brand That’s Real and Authentic on Social Social media is all about connection. People join social platforms to connect with family and friends, stay informed, get inspired and more. As social media marketers, the better we understand people’s personal motivations for using social, the better we can develop strategies that reach and engage them. Here are...

A marketing agency is a service provider for measures concerning the marketing mix: product, price, place and promotion. They assist companies with the planning, design and execution phases of their marketing activities. Full service agencies take on all three phases. Marketing agencies are often considered to be the same as advertising agencies. However, the advertising agencies...

Blogging is fun. It is also a lifestyle. However, blogging is also a business. If you want to turn your blog into a business many bloggers have to slightly change their blogging approach. Instead of writing what they want and how they want it, they need to consider another point of view on their blogging. Their audience and customers. Now, you have to think about how you can reach...

In digital marketing, paid search advertising is a tactic which remains popular. Although, pay per click model guarantees that advertisers pay for their traffic the main thing is to be also visible on search engines like Google and Bing. Ads can only run as long as you can pay for them therefore investing also in your SEO strategy and website’s content can lead to better...

Facebook in an attempt to compete with TikTok — a new short-form video format on Instagram — is launched to users the new feature Instagram Reels. Reels allows users to record and edit short-form videos with audio and music soundtracks — as users already do on TikTok. Facebook first started testing Reels with users in Brazil in November, before rolling out in the last few months to...

Email marketing is tricky and getting people to subscribe to your list is another thing to discuss! Getting them to stay on your list and interact with your content is a whole challenge! If you have been already got a lead collection method in place you may be wondering what to send to your email list. Here are some of the types of emails that you can send to your subscribers and...

In the wake of the Coronavirus (COVID-19) many companies had to cancel their events. Considering that many companies allocate large amount of their budgets to trade shows, now is more likely to allocate that budgets into higher investments in web marketing. Even if the companies shift a small amount to online marketing, it would translate into massive growth in web marketing....

Digital marketing is a requisite in the gaming industry. The gaming industry produces digital products, so it is easy to use different digital marketing techniques in the gaming industry. You can reach digital users through different digital mediums available. The gaming industry is going under some swift changes and marketing industry needs to keep up the constantly fine-tuning...

Digital marketing is continue to evolving. Digital marketers need to be constantly on the look out for trends that will shape the industry for the next months. In 2019 we have seen some exciting trends like the increase of chatbots on websites. There is no doubt that we are keep continue to some of the trends this year that have seen their rise in 2019, however we will see them to...