Ad Link – Understanding PPC Model by Google [Part 6] Here is our last part of Understanding PPC Model by Google whereas the last part will be about the Ad Link.  Think Long Term: Everybody wants to increase website traffic asap, but you will find more sustainable success if you continually plan the campaign over a lifetime. Nothing is perfect after a month as data changes so...

Behavioural Targeting – Understanding PPC Model by Google [Part 5] Don’t avoid conversational searches: Analyse conversational phrases as people would type it naturally, a single broad match keyword can contain thousands of them. These searches are often driven by a higher intent. Know their ‘lifetime value’: Find out how often a customer might re-buy the...

Effective Web Design – Understanding the PPC model by Google [Part 4] Expand your Websites Utility: Once someone has landed on your website, include things your competitors don’t have. This will also boost your sites organic search results. Is your web page fast: How fast your webpage load? Load times are factored into Google’s Quality Score and users hate...

Contextual Advertising, Display Ads – Understanding PPC model by Google [Part 3] Remarketing Remarketing describes methods for contacting the visitor after they have used your website – This option that can be activated in adwords. Target the Device Is your mobile conversion rate lower than the full browser? Can you improve your mobile service or should you focus on...

Understand Your Search and Web Analytics In the previous post, we talked about PPC tips in order to run your small business successfully. In this post and the following posts,  we will continue talking about “Understanding the PPC model by Google”. Search and Web Analytics Don’t invest in just one channel: Make the time to research all options [Search, Display,...

Understanding the PPC model by Google to run your small business Not everyone is aware how does PPC model by Google works. Bellow, you will find the information you need to so that you can use effectively in order to run your small business with a higher rate of success. Don’t restrict your search terms Whether you start with specific or broad keywords, make sure you mix them...