Optimize your Blog Posts for SEO If you are running a blog you can understand how important is for your posts to be search engine friendly. Bellow we are suggesting SEO tips to help your blog get noticed. Keyword Research Keyword Research is an essential for on page optimization. Google Adwords Keyword Tool can be a great tool for your blog. It allows you to find keywords related...

Inbound Marketing: Why Does it Matter? Inbound marketing is the new normal. If you provide value to customers first, they will respond by returning that value back and do business with you. How to get started? First, you need to know what inbound marketing is. Inbound, is anything that provides value to your target customer without asking anything from them in return. There many...

How to run a successful Facebook Contest Every business that has a Facebook page wants to have thousands of likes! Getting them for free is..impossible! Obtaining likes through advertising is possible but..it can be expensive. Contests on the other hand can be equally effective and not that expensive! If you want to run a Facebook contest and you want to succeed, here are some of...

HTTP Connections will be marked as insecure by Google Chrome HTTP might be finally die. Chrome’s security team announced that the browser will start marking websites that use plain HTTP connections for webpages that contain passwords and credit card details, as insecure to protect its users. This update it is planned to roll out in January 2017. The warning will appear in the...

Getting Started with Google Analytics After you set up your Google Analytics the next thing to face is how to use it. One key thing to start with, is to ask yourself, what do you want to know and take away from it. Why did you set up Google Analytics from first place and what do you want to find out? Knowing why you are using Google Analytics, can help you look at the right report...

SEO vs PPC Advertising A common question among clients of digital marketing agencies, is “should my business use Pay-Per-Click (PPC) or Search Engine Optimization (SEO) strategy”? In short, there’s not a straight answer. It will always depends on your company goals and what you are selling, service or product? Is your business, well-known in your industry or you just started? Do...

The Customer’s Decision Making These days, it is all about understanding customers and their needs in order to deliver personalised and excellent experience. Media landscape is changing all the time and by understanding the changes, is key. People are using mobiles to make purchases, plan and research for products. The plethora of information available online makes it easier...

Submit your Startup on our Blog If you are looking to submit your startup, you probably on the research to find directories and review sites. Here’s the good news!! Paprika Ads, is always on the lookout for fresh content. We are more than happy to share with our audience and friends about your event or business! If you want us to write about your event or business simply...

5 ways to Optimize your Facebook Ads So, you have been using Facebook ads for a long time now? Do you actually see any leads? Can you see any success with your Facebook ads? Many questions can go through someone’s mind, while advertising online. In this blog entry will discuss some of the optimization tips that can help you see success with your Facebook Ad account. Question:...

Retargeting: What It is and How Does It Work? “Retargeting, is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.” Retargeting, is an online advertising that can help your brand to be advertised again to those people who previously visited your site and they left. Visitors of a page do...