Over the past few months Facebook is disabling accounts without warning. Do you know why? Find below tips that will help you avoid getting banned from Facebook’s advertising tool. Ensure Your Ads Comply With Facebook Advertising Policy One of the main reason accounts get banned is because they violating Facebook’s policies. No one is reading them, although they are easy...

Google is rolling the biggest rolling step forward for search in the past 5 years and one of the biggest steps forward in the history of Search altogether. The new technology that is introduced last year is called BERT. BERT stands for bidirectional encoder representations from transformers. Transformers refer to models that process words in relation to all other words in a...

Nowadays, it is more important to utilize social media as a major part of your marketing strategy. Using social media can not only build brand awareness but can increase your customer base, connect you to your current customers, and increase your SEO. Few things to keep in mind when you plan your social media strategy: Audit your current social presence: Where are you right now? Do...

All websites will have a certain amount of fluctuation in traffic. You know what a normal range is for your own website. If you see a significant drop in traffic, your first thought is to undo the latest changes. Don’t do that! There are many reasons your traffic had this drop. Before you do anything, first you will need to make sure that the drop in traffic isn’t just...

There are tons of targeting options and campaigns to choose from when it comes to Facebook Ads. However, there are different campaign objectives and different creative types but it depends which ones match with your desired campaign goals. Some of the Facebook Ads are explained: Boost Your Posts You can use this ad type when you want a lot of people to see your post. Promote Your...

Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers. What is sales funnel? The process of introducing a prospective customer to your products or service by leading them through a progression toward purchase is called sales funnel. Digital marketing has changed how the traditional sales funnel works...

Today, B2B marketers are using content marketing as part of their marketing strategy to promote their business. The popularity of content marketing is increasing and there are many marketing tools available to make things easier and successful. However, the are some more important tips to start using if you haven’t started yet, that will help to increase your performance....

Facebook might remove like counts similar to what is being tested on Instagram. Facebook confirmed to TechCrunch that is considering removing like counts but no further information was provided. Unlike Instagram’s test of removing like counts, which is currently live in several countries, Facebook has not yet rolled this change out to its users. The change of hiding like...

As in all marketing strategies, the most important thing to keep in mind is to know your audience. Customizing a marketing strategy to reflect your target audience yields higher ticket sales. Your copy, content, imagery, tactics and your posting time all needs to align with a target goal which is to convince your audience to buy the tickets for the events. Research and predictions...

Every second of every day, Google processes more than 40,000 search queries. Now there are more sophisticated algorithms, marketing software and data collection than before – marketers and online businesses need to come up with new innovative ways to reach and engage their customers. The advantages of interactive marketing have never been more apparent. Savvy digital...