November and December sales are always on the rise. Last year $690 billion, according the National Retail Federation and roughly 20% of those sales were made online. Marketers should complement their in-store marketing plan with a string digital strategy that not only encourages lapsed customers to complete a purchase but also drives brand awareness and brings new users to the...

4 Tips Using Digital Marketing for the Holiday Season For retailers, the holiday season is the craziest time of the year. On Black Friday and Cyber Monday, most of the shoppers will be shopping from the comfort of their own homes. This is where the digital marketing advertising becomes essential. Bellow we are providing four digital marketing strategies to meet your...