Understand Your Search and Web Analytics In the previous post, we talked about PPC tips in order to run your small business successfully. In this post and the following posts,  we will continue talking about “Understanding the PPC model by Google”. Search and Web Analytics Don’t invest in just one channel: Make the time to research all options [Search, Display,...

Digital Marketing is important for those who want to have a successful business online. If you want to kick-start your career in Digital Marketing, you need to understand consumer’s behaviour and actions. It’s easy to say a digital strategy is needed. However, you need to start with it. First of all, you need to consider your online plan and how to make use of the tools that are...