Facebook Video: Five Key Metrics for Measuring success Facebook video has become a powerful content type for social marketers. In fact, Facebook video has become such an important part of social marketer’s content strategy. In this post we are going to present video-specific metrics that will you to measure and optimize your video content. View-through rate This metric...

Video Marketing: Why your business should use it Video is the new darling of Digital Marketing. Today, consumers have grown increasingly comfortable with video since more than 400 hours of video uploaded on Youtube every minute. There is no doubt, that video now, is a new addition on your promotional strategy, but you might have your doubts if it is worth to consider a video for...