Years ago, there was no such thing as traditional PR or Digital PR Agency, it was simply PR agency. The main focus want on offline earned media and now the landscape is completely different and we are seeing traditional agencies to upskill themselves to become digital savvy. As the world moves away from traditional PR practices and pushes forward with digital anyone who wants to...

Driving traffic to your website is critically important if you are a serviced based business. It is hard to rank well in the search engines since you are competing against big corporates and their huge advertising spend which makes it near impossible to rank at the top. So how you can cost-effectively drive traffic to your website? Search Engine Optimization (SEO) SEO means that...

Over the past few months Facebook is disabling accounts without warning. Do you know why? Find below tips that will help you avoid getting banned from Facebook’s advertising tool. Ensure Your Ads Comply With Facebook Advertising Policy One of the main reason accounts get banned is because they violating Facebook’s policies. No one is reading them, although they are easy...

All websites will have a certain amount of fluctuation in traffic. You know what a normal range is for your own website. If you see a significant drop in traffic, your first thought is to undo the latest changes. Don’t do that! There are many reasons your traffic had this drop. Before you do anything, first you will need to make sure that the drop in traffic isn’t just...

There are tons of targeting options and campaigns to choose from when it comes to Facebook Ads. However, there are different campaign objectives and different creative types but it depends which ones match with your desired campaign goals. Some of the Facebook Ads are explained: Boost Your Posts You can use this ad type when you want a lot of people to see your post. Promote Your...

Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers. What is sales funnel? The process of introducing a prospective customer to your products or service by leading them through a progression toward purchase is called sales funnel. Digital marketing has changed how the traditional sales funnel works...

Today, B2B marketers are using content marketing as part of their marketing strategy to promote their business. The popularity of content marketing is increasing and there are many marketing tools available to make things easier and successful. However, the are some more important tips to start using if you haven’t started yet, that will help to increase your performance....

Every second of every day, Google processes more than 40,000 search queries. Now there are more sophisticated algorithms, marketing software and data collection than before – marketers and online businesses need to come up with new innovative ways to reach and engage their customers. The advantages of interactive marketing have never been more apparent. Savvy digital...

If you just lunched your site, you just want to get your business start. However, you will find yourself facing a whole new set of challenges like how to drive traffic, what type of content to create and how to track your site’s progress. If you want to learn step by step the things you need to do after launching your website then keep reading! Get Exposure The first thing...

While eCommerce customers make considered purchases and follow paths that involve a longer decision making process, B2B and Lead Gen customers typically have much shorter conversion windows during which they convert based on relevancy of the offering and their corresponding level of interest. Therefore, it is crucial to deliver the best content at the right time. The Customer...