Effective Web Design – Understanding the PPC model by Google [Part 4] Expand your Websites Utility: Once someone has landed on your website, include things your competitors don’t have. This will also boost your sites organic search results. Is your web page fast: How fast your webpage load? Load times are factored into Google’s Quality Score and users hate...

Why Landing Pages are More Important than your Homepage? Many companies are creating Landing pages for their campaigns instead of using their homepage. Landing pages have the power to maximise conversion of leads when using inbound marketing techniques such as SEO, Adwords, and Social Media to drive visitors to their site. If your are focusing on the following: [dt_list...