Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other in your industry. But what exactly is brand identity? How do you design one? Brand Identity A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to...

Why Landing Pages are More Important than your Homepage? Many companies are creating Landing pages for their campaigns instead of using their homepage. Landing pages have the power to maximise conversion of leads when using inbound marketing techniques such as SEO, Adwords, and Social Media to drive visitors to their site. If your are focusing on the following: [dt_list...